Blix Traffic

WiFi People Counter

Maximise sales opportunities using wifi people counter analytics

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What exactly is a WiFi people counter?

Blix Wifi people counters accurately measure foot traffic using anonymous wireless phone technology.

It provides business intelligence grade data on sales conversion, inside foot traffic, returning visits and dwell time.

Store Planning

Benchmark high-performing stores and optimise your lowest performing stores to reach their peak performance.

You can also discover your power hours in which your stores generate most traffic, and have biggest sale opportunities.

customer conversion

Business Optimisation

Optimise staff operation in accordance to the number of visitors and their needs within your stores during power hours.

Be able to also benchmark store performance in terms of customer retention, dwell time and bounce rates.

Improve Store Design

Identify the key areas within your location that capture the attention of visitors.

Be able to track new business opportunities within your store and improve overall store design and product placement to utilise that.

product placement


With the retail analytics data you obtain, you can locate your highest and lowest performing stores and analyze in-store performance for benchmarking.

Discover key business opportunities and room for improvement.

Trusted by leading brands

Jeep Nissan Pandora Chanel Mirvac

How WiFi People Counting Works

Blix Traffic wifi people counting technology uses WiFi access points to collect anonymous data from customer smartphones. The data collected is unique for each smartphone, enabling movement between locations to be measured.

Some of the benefits of Blix Traffic include:

  • No app or customer opt-in required
  • All people with WiFi enabled smartphones are measured
  • Uses your existing WiFi network or Blix's Plug and Play system
  • Measure a single destination, or movement between destinations thousands of miles apart
  • Integrates ticketing, point of sale and marketing data
  • Cloud-based service with full remote support
  • Your own dedicated account manager
How it works

Don't take our word for it

Here's what our customers have to say about harnessing the power of Blix:

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