Blix Wifi people counters accurately measure foot traffic using anonymous wireless phone technology.
It provides business intelligence grade data on sales conversion, inside foot traffic, returning visits and dwell time.
Optimise staff operation in accordance to the number of visitors and their needs within your stores during power hours.
Be able to also benchmark store performance in terms of customer retention, dwell time and bounce rates.
Identify the key areas within your location that capture the attention of visitors.
Be able to track new business opportunities within your store and improve overall store design and product placement to utilise that.
With the retail analytics data you obtain, you can locate your highest and lowest performing stores and analyze in-store performance for benchmarking.
Discover key business opportunities and room for improvement.
Blix Traffic wifi people counting technology uses WiFi access points to collect anonymous data from customer smartphones. The data collected is unique for each smartphone, enabling movement between locations to be measured.
Some of the benefits of Blix Traffic include:
Executive Director of Marketing & Communications, Tourism NT
"Blix has provided exceptional service and guidance when using the Blix Traffic platform. The reporting and insights from the system has helped us understand visitor flow at a deeper level."
Managing Director, Pandora
"Implementing Blix data KPI’s has resulted in better visibility of consumer engagement and accountability. This has also helped improve customer satisfaction."
Managing Director, Freedom Furniture
"Blix Traffic has provided us with an independent measurement of store traffic and visitor flow, allowing us a greater amount of information on customer experience than we have had before."
"Blix Traffic has given us new information about our customers and how they interact with our sales and display villages. This data supports the growth of our business and assists in our marketing programs."
Fiat Chrysler Automobiles
"Blix Traffic has provided the FCA team powerful insights into marketing. Blix TV and increased the effectiveness of our TV advertising by 30% and the impact on sales was outstanding."
Group Account Director, Frontier Group
"Blix has provided our client with an independent measurement of traffic and sales conversions. This coupled with the live media attribution has made their investments more accountable."
Acquisitions Manager, Save the Children Australia
"Blix TV is easy to use and has helped us optimise our media buying. We know exactly which channels and what time of the day deliver the highest response rates and lowest cost per acquisition."
Country Manager, Progressive Insurance
"Blix provided Progressive with an important tool to help identify pockets of TV media leakage. Once we addressed the ineffective pockets, it provided a 20%+ improvement in our media efficiency."
CEO, Nunn Media
"Blix TV has delivered unprecedented insights for our media team. Understanding which networks are delivering the best response, which are the better performing creatives, day parts etc."