Blix Traffic FAQs

Blix Traffic uses smartphone signals to count people, measure customer experience and analyse people movement to assist businesses improve their operations.

Frequently Asked Questions

How does Blix Traffic work?

Smartphones that have Wifi turned on (you’ll know this because your phone automatically connects to your home or office Wifi network) will send out ‘pings’ looking for Wifi connections regularly. Blix Traffic ‘listens’ for pings emitted by smartphones within range, collects the data and pushes it to the cloud for processing and reporting.

What data does Blix Traffic collect?

Smartphone pings contain standard Wifi protocol data such as the phone’s MAC address, signal strength and other information specific to the handset and operating system.

Does Blix Traffic rely on an App or customer opt-in?

No. Blix Traffic does not require an app, an opt-in or any interaction by a person or smartphone. For this reason, Blix Traffic counts a very high percentage of people with smartphones.

Can Blix Traffic identify people?

No. Smartphone pings do not contain any personal information and as such it’s impossible for Blix Traffic to identify the owner of the smartphone. Additionally, Blix Traffic cannot access any other data from a smartphone apart from the pings emitted by the device. You can read more about privacy here.

How does Blix Traffic deal with privacy?

Blix Traffic is very serious about privacy. The data collected does not contain any personal information. In addition to this, Blix Traffic uses bank level HTTPS security and encrypts all data in a non-recoverable fashion so that the data cannot be matched or used in relation to any other third party data. You can read more about privacy here.

How accurate is Blix Traffic?

Blix Traffic is accurate to a range of 60 - 98% of actual customer foot traffic. Each of our customers undergoes an audit to establish how accurate Blix Traffic is within their environment. The Blix Traffic average is much higher than most Wifi analtyics platform at between 75 - 85%.

What affects the accuracy of Blix Traffic?

The accuracy of Blix Traffic is dependent on three things:

  • people having smartphones
  • those smartphones having Wifi turned on; and
  • the environment (Wifi signals can be affected by metal and other dense structures).

A person with Wifi turned off, or without a smartphone, is invisible to Blix Traffic.

What percentage of customers have smartphones with Wifi turned on?

Smartphone adoption is very high throughout the world. Simply think about your customers, friends and colleagues - what percentage of them have a smartphone? Likewise, the percentage of smartphones with Wifi turned on is also very high. Due to the improvements in battery life in the last 5 years, most smartphones have Wifi turned on permanently. As mentioned above, when audited, Blix Traffic typically counts 75 - 85% of the actual people count (and in many cases the percentage is above 90%).

Can Blix Traffic work on my Wifi?

Yes. Blix Traffic works on a range of Wifi access points. Have a look at our list of integration partners to see if your Wifi hardware is supported. If it isn’t, please get in touch as we’re adding new partners all the time.

Can Blix Traffic measure a specific area?

Yes. Blix Traffic can be set to measure specific areas. A single Wifi access point using Blix Traffic can typically measure an area from 25m2 up to 1,000m2. When using multiple Wifi access points, Blix Traffic can measure much larger areas, only limited by the range of the Wifi network. Blix Traffic can also measure zones within a Wifi network.

How do I access the Blix Traffic data?

Simply go to and login using your username and password provided. Our reporting dashboard provides real-time data, available 24/7.

Is Blix Traffic data real-time?

The data takes a few seconds to be collected and routed to our cloud server for processing. Once processed, Blix Traffic data and metrics are available via our online user interface. The delay from collecting data to reporting on it online is usually between 30 seconds to 5 minutes, depending on how much data is being processed. So yes, we consider this to be real-time.