WiFi Analytics

What is WiFi analytics?

WiFi analytics involves the use of WiFi networks to collect data on WiFi devices such as smartphones and laptops and includes detailed information on the device behaviour, both physically in the space covered by the WiFi network, as well as the activity performed via the WiFi network's internet connection.

Associated Devices

WiFi analytics on 'associated devices' means that the analytics is being provided only on devices that are connected to the WiFi network. As such, devices which are not connect to the WiFi networ are not included in the analytics data. This often means that the sample size of the analytics is very small as most businesses struggle to get high WiFi connection rates.

Unassociated Devices

WiFi analytics based on 'unassociated devices' means that the analytics is based on any and all WiFi enabled devices within range of the network which are actively sending probes. This may include laptops, smartphones and other devices such as Sonos or printers depending on the filtering of the WiFi analytics platform. As a result, this type of WiFi analytics provides much higher numbers as it's base index.

WiFi analytics data

The following outlines the type of data available via WiFi analytics, focussing on unassociated device data.

People counting

People Counting

Customer visitation by hour, day and week

Unique customer counts

Unique Customers

How many of the customers are unique

Returning customer counts

Returning Customers

How many creturn return and how often

Measure customer cross shopping

Cross Shopping

Which other locations customers visit

Window display conversion

Passing Traffic

How many people pass by a location

Customer dwell time measurement

Dwell Time

How long people spend in a particular place

Customer experience measurement

Bounce Rate

How many people leave a place quickly

Sales conversions

Recency & Frequency

How often people return and at what intervals

Pricing

Blix real-time WiFi analytics is cost-effective for any business

How WiFi analytics works

WiFi analytics collects anonymous data from WiFi enabled smartphones and devices. All WiFi enabled devices send out 'probes' looking for WiFi networks. WiFi analytics systems capture this data and report on it.

Some of the benefits of WiFi analytics include:

Quick and easy setup peformed in less than 30 minutes
Can simply be installed on your existing WiFi network
Measures both in-venue and passing traffic outside the venue
Can be set to exclude staff and other devices seen often
Provides rich customer experience metrics well beyond a simple people counter
Can be integrated with other data such as staffing, POS and marketing data
Cloud-based service with full remote support

How is WiFi analytics used?

There are many uses for WiFi analytics, such as:

Wifi analytics

Retail

WiFi analytics is used extensively in retail to measure the effectiveness of marketing and sales, customer experience, visual merchandising and more.

Hospitality Wifi analytics

Hospitality

WiFi analytics is used in hospitality to measure how guests are using the hotel or casino's facilities, event centres, restaurants and other spaces.

Automotive Wifi analytics

Automotive

WiFi analytics is used in car dealership showrooms to measure customer traffic, sales conversions, sales training, marketing effectiveness and more.

Banking Wifi analytics

Banking

WiFi analytics is used in banking to measure queue wait times, required staffing levels, bank branch zones, marketing effectiveness and more.

Transport Wifi analytics

Transportation

WiFi analytics is used in transportation to understand how travellers use a transport network, where they get on and off, and how they transit through major stations.

Tourism WiFi analytics

Tourism

WiFi analytics is used in tourism to measure how tourists travel, from the point of arrival to key tourist hot spots as well as departure points.

Blix Traffic Wifi Analytics

WiFi analytics

For unprecedented insight into customer engagement