Blix Traffic collects anonymous smartphone data from customers to measure dwell times, customer movements, common routes and interchanges to optimise transportation networks and improve safety.
Identifying customer congestion on the transport network to improve infrastructure, facilities, staffing and schedules.
The Blix Traffic Timetable report quickly shows the dayparts which are overly congested and pose a safety risk for transport operators.
Understand customer traffic like never before by measuring dwell times, routes, entry and exit points.
The Blix Traffic Roster report makes it easy to ensure the right staff are rostered at the right time and place throughout the transport network.
Granular customer movement analytics provide insight into how
The Blix Traffic Heatmap report shows how customers are using stations and platforms, where they come from and where they go so the network facilities can be improved.
Blix Traffic retail analytics combines anonymous customer smartphone data with ticketing, schedules and operational data to enable data-driven decision making to enhance a transportation network.
Some of the benefits of Blix Traffic include:
Here's what our customers have to say about harnessing the power of Blix:
Managing Director, Pandora
"Implementing Blix data KPI’s has resulted in better visibility of consumer engagement and accountability. This has also helped improve customer satisfaction."
Managing Director, Freedom Furniture
"Blix Traffic has provided us with an independent measurement of store traffic and visitor flow, allowing us a greater amount of information on customer experience than we have had before."
Executive Director of Marketing & Communications, Tourism NT
"Blix has provided exceptional service and guidance when using the Blix Traffic platform. The reporting and insights from the system has helped us understand visitor flow at a deeper level."
"Blix Traffic has given us new information about our customers and how they interact with our sales and display villages. This data supports the growth of our business and assists in our marketing programs."
Fiat Chrysler Automobiles
"Blix Traffic has provided the FCA team powerful insights into marketing. Blix TV and increased the effectiveness of our TV advertising by 30% and the impact on sales was outstanding."
Group Account Director, Frontier Group
"Blix has provided our client with an independent measurement of traffic and sales conversions. This coupled with the live media attribution has made their investments more accountable."
Acquisitions Manager, Save the Children Australia
"Blix TV is easy to use and has helped us optimise our media buying. We know exactly which channels and what time of the day deliver the highest response rates and lowest cost per acquisition."
Country Manager, Progressive Insurance
"Blix provided Progressive with an important tool to help identify pockets of TV media leakage. Once we addressed the ineffective pockets, it provided a 20%+ improvement in our media efficiency."
CEO, Nunn Media
"Blix TV has delivered unprecedented insights for our media team. Understanding which networks are delivering the best response, which are the better performing creatives, day parts etc."