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Blix Traffic

Transport foot traffic analytics

Measurement customer movement and patterns across transport networks

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Blix Traffic uses smartphone signals to measure customer routes and movement patterns to optimise transportation networks.

Demand Driven Timetables

Measuring customer foot traffic and movement patterns enable transportation networks to improve scheduling and customer experience.

The Blix Traffic Customer Flow report quickly identifies how people use transportation and where the inefficiencies are for operators.

Demand Driven Timetables
Improve Safety

Improve Safety

Identifying customer congestion on the transport network to improve infrastructure, facilities, staffing and schedules.

The Blix Traffic Timetable report quickly shows the dayparts which are overly congested and pose a safety risk for transport operators.

Optimise Staff Rosters

Understand customer traffic like never before by measuring dwell times, routes, entry and exit points.

The Blix Traffic Roster report makes it easy to ensure the right staff are rostered at the right time and place throughout the transport network. 

Optimise Staff Rosters
Develop Infrastructure

Develop Infrastructure

Granular customer movement analytics provide insight into how travelers are using the transport network.

The Blix Traffic Heatmap report shows how customers are using stations and platforms, where they come from and where they go so the network facilities can be improved.

Trusted by leading brands

Jeep Nissan Pandora Wesfarmers Mirvac

How it works

Blix Traffic retail analytics combines anonymous customer smartphone data with ticketing, schedules and operational data to enable data-driven decision making to enhance a transportation network.

Some of the benefits of Blix Traffic include:

  • Quick and easy setup 
  • Uses your existing WiFi network on Blix's Plug and Play system
  • Integrates staffing, ticketing and timetable data
  • Cloud-based service with full remote support
  • Your own dedicated account manager
How it works

Don't take our word for it

Here's what our customers have to say about harnessing the power of Blix:

Brien Winther

Brien Winther

Managing Director, Pandora
 

"Implementing Blix data KPI’s has resulted in better visibility of consumer engagement and accountability. This has also helped improve customer satisfaction."

Tim Schaafsma

Tim Schaafsma

Managing Director, Freedom Furniture
 

"Blix Traffic has provided us with an independent measurement of store traffic and visitor flow, allowing us a greater amount of information on customer experience than we have had before."

Adam Coward

Adam Coward

Executive Director of Marketing & Communications, Tourism NT

"Blix has provided exceptional service and guidance when using the Blix Traffic platform. The reporting and insights from the system has helped us understand visitor flow at a deeper level."

Tony Carr

Tony Carr

CFO, Satterley
 

"Blix Traffic has given us new information about our customers and how they interact with our sales and display villages. This data supports the growth of our business and assists in our marketing programs."

Steve Zanlunghi

Veronica Johns

Fiat Chrysler Automobiles
 

"Blix Traffic has provided the FCA team powerful insights into marketing. Blix TV and increased the effectiveness of our TV advertising by 30% and the impact on sales was outstanding."

Dan O'Brien

Dan O'Brien

Group Account Director, Frontier Group
 

"Blix has provided our client with an independent measurement of traffic and sales conversions. This coupled with the live media attribution has made their investments more accountable."

Nairn Miller

Nairn Miller

Acquisitions Manager, Save the Children Australia

"Blix TV is easy to use and has helped us optimise our media buying. We know exactly which channels and what time of the day deliver the highest response rates and lowest cost per acquisition."

Simon Lindsay

Simon Lindsay

Country Manager, Progressive Insurance
 

"Blix provided Progressive with an important tool to help identify pockets of TV media leakage. Once we addressed the ineffective pockets, it provided a 20%+ improvement in our media efficiency."

Matt Nunn

Matt Nunn

CEO, Nunn Media
 

"Blix TV has delivered unprecedented insights for our media team. Understanding which networks are delivering the best response, which are the better performing creatives, day parts etc."

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Improve transportation networks with detailed foot traffic analytics