Blix Traffic enables measurement of visitor behaviour and movements, within a tourist destination, and between destinations.
Our analytics provide insight into how business travellers differ from tourists, whether people attending events also visit other tourist destinations, the typical locations tourists visit and more.
Blix Traffic provides the ability to measure the true impact of an event, large or small.
Our footfall analytics provide insights into how event attendees travelled to an event, where they went afterwards, and how they travelled home - making an economic assessment of the event far more accurate.
Blix Traffic can measure the impact of marketing and advertising campaigns on visitor patterns.
Quantifying the impact of marketing at airports and other tourist entry points, outdoor advertising, social media campaigns, and visitation to visitor centres can be done in real-time, 24/7.
Blix Traffic will benchmark visitor patterns and behaviour so that changes to infrastructure and assets can be measured accurately.
The performance of visitor centres, digital signage and new infrastructure projects can be assessed before and after making changes.
Blix Traffic footfall analytics uses WiFi access points to collect anonymous data from tourists smartphones. The data collected is unique for each smartphone, enabling movement between locations to be measured.
Some of the benefits of Blix Traffic include:
"Blix has provided exceptional service and guidance when using the Blix Traffic platform. The reporting and insights from the system has helped us understand visitor flow at a deeper level."
"Implementing Blix data KPI’s has resulted in better visibility of consumer engagement and accountability. This has also helped improve customer satisfaction."
"Blix Traffic has provided us with an independent measurement of store traffic and visitor flow, allowing us a greater amount of information on customer experience than we have had before."
"Blix Traffic has given us new information about our customers and how they interact with our sales and display villages. This data supports the growth of our business and assists in our marketing programs."
"Blix Traffic has provided the FCA team powerful insights into marketing. Blix TV and increased the effectiveness of our TV advertising by 30% and the impact on sales was outstanding."
"Blix has provided our client with an independent measurement of traffic and sales conversions. This coupled with the live media attribution has made their investments more accountable."
"Blix TV is easy to use and has helped us optimise our media buying. We know exactly which channels and what time of the day deliver the highest response rates and lowest cost per acquisition."
"Blix provided Progressive with an important tool to help identify pockets of TV media leakage. Once we addressed the ineffective pockets, it provided a 20%+ improvement in our media efficiency."
"Blix TV has delivered unprecedented insights for our media team. Understanding which networks are delivering the best response, which are the better performing creatives, day parts etc."