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Blix Traffic

Tourism footfall analytics

Measure customer foot traffic and engagement, in and between tourist destinations

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Tourism Footfall

Blix Traffic collects anonymous data from tourist smartphones to measure their entire journey from arrival to departure, including visitation to key tourist destinations and overall travel routes.

Measure Tourist Movements

Blix Traffic enables measurement of visitor behaviour and movements, within a tourist destination, and between destinations.

Our analytics provide insight into how business travellers differ from tourists, whether people attending events also visit other tourist destinations, the typical locations tourists visit and more.

Measure tourist movements
Measure event and sponsorship ROI

Event Return on Investment

Blix Traffic provides the ability to measure the true impact of an event, large or small.

Our footfall analytics provide insights into how event attendees travelled to an event, where they went afterwards, and how they travelled home - making an economic assessment of the event far more accurate.

Identify Marketing Impact

Blix Traffic can measure the impact of marketing and advertising campaigns on visitor patterns.

Quantifying the impact of marketing at airports and other tourist entry points, outdoor advertising, social media campaigns, and visitation to visitor centres can be done in real-time, 24/7.

Tourism marketing analytics
Tourism infrastructure analytics

Assets & Infrastructure

Blix Traffic will benchmark visitor patterns and behaviour so that changes to infrastructure and assets can be measured accurately.

The performance of visitor centres, digital signage and new infrastructure projects can be assessed before and after making changes.

Trusted by leading brands

Jeep Nissan Pandora Chanel Mirvac

How it works

Blix Traffic footfall analytics uses WiFi access points to collect anonymous data from tourists smartphones. The data collected is unique for each smartphone, enabling movement between locations to be measured.

Some of the benefits of Blix Traffic include:

  • No app or customer opt-in required
  • All people with WiFi enabled smartphones are measured (typically +80%)
  • Uses your existing WiFi network or Blix's Plug and Play system
  • Measure a single destination, or movement between destinations thousands of miles apart
  • Integrates ticketing, point of sale and marketing data
  • Cloud-based service with full remote support
  • Your own dedicated account manager
How it works

Don't take our word for it

Here's what our customers have to say about harnessing the power of Blix:
Adam Coward

Adam Coward

Executive Director of Marketing & Communications, Tourism NT


"Blix has provided exceptional service and guidance when using the Blix Traffic platform. The reporting and insights from the system has helped us understand visitor flow at a deeper level."

Brien Winther

Brien Winther

Managing Director, Pandora


"Implementing Blix data KPI’s has resulted in better visibility of consumer engagement and accountability. This has also helped improve customer satisfaction."

Tim Schaafsma

Tim Schaafsma

Managing Director, Freedom Furniture


"Blix Traffic has provided us with an independent measurement of store traffic and visitor flow, allowing us a greater amount of information on customer experience than we have had before."

Tony Carr

Tony Carr

CFO, Satterley


"Blix Traffic has given us new information about our customers and how they interact with our sales and display villages. This data supports the growth of our business and assists in our marketing programs."

Steve Zanlunghi

Veronica Johns

Fiat Chrysler Automobiles


"Blix Traffic has provided the FCA team powerful insights into marketing. Blix TV and increased the effectiveness of our TV advertising by 30% and the impact on sales was outstanding."

Dan O'Brien

Dan O'Brien

Group Account Director, Frontier Group


"Blix has provided our client with an independent measurement of traffic and sales conversions. This coupled with the live media attribution has made their investments more accountable."

Nairn Miller

Nairn Miller

Acquisitions Manager, Save the Children Australia


"Blix TV is easy to use and has helped us optimise our media buying. We know exactly which channels and what time of the day deliver the highest response rates and lowest cost per acquisition."

Simon Lindsay

Simon Lindsay

Country Manager, Progressive Insurance


"Blix provided Progressive with an important tool to help identify pockets of TV media leakage. Once we addressed the ineffective pockets, it provided a 20%+ improvement in our media efficiency."

Matt Nunn

Matt Nunn

CEO, Nunn Media


"Blix TV has delivered unprecedented insights for our media team. Understanding which networks are delivering the best response, which are the better performing creatives, day parts etc."

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Gain a deeper understanding of visitor patterns with Blix Traffic