Accurate traffic logs have long been a challenge for car dealerships. Until now. Blix Traffic is the global auto industry standard when it comes to measuring customer traffic in vehicle showrooms. It's completely automated, simple to use and will help your sales team increase their sales conversion rates.
Blix Traffic provides tailored reporting for OEM's to measure entire dealership networks, making it easy to identify which regions are performing well and which require attention.
Blix Traffic caters for dealer groups by providing individually tailored reports for each showroom along with a network wide view of the group.
Blix Traffic provides an easy-to-use view of exactly what is happening on a daily basis within an individual dealership to assist the sales teams efforts at increasing sales conversion.
"I can't believe we used to run this business without this data. It's powerful. It's useful."
Blix Traffic provides accurate customer counts both inside and outside your car showroom. Blix only counts unique people and provides powerful data on how often customer return and the time between visits to your showroom.
Blix Traffic measures how long customers are inside your showroom and provides a count of customers who leave before engaging with a salesperson. Tracking these missed sales opportunities means you can identify issues with salespeople, staffing levels and customer service inside your dealership.
Blix Traffic measures where customers go before and after your dealership. Use this data to identify your main competitors as well as to accurately know where your customers are cross-shopping. Blix also identifies if you are losing sales to particular dealerships on a consistent basis.
"We can see the days we are missing opportunities in dealerships."
Hyundai Motor Company
Investments in local events, sponsorships or activations such as vehicle displays in shopping centres are both expensive and hard to measure in terms of return on investment. Blix Traffic measures the number of customers who visit these activations and subsequently visit vehicle showrooms installed with the Blix Traffic system.
Understanding how effectively your sales team is engaging customers on a daily and hourly basis is critical to success. The road to a sale process takes time and by measuring how long customers spend in your dealership gives you an accurate measure on how well your sales team is performing.
Gone are the days of wondering if your dealerships are busy or quiet. Blix Traffic provides your marketing, media and sponsorship teams with an accurate measure of how well their activities are driving customers into showrooms.
Blix has unlimited flexibility when it comes to aligning with your internal reporting structures and reporting access per user.
You can login to the Blix Traffic platform or receive your reports via email on a daily or weekly basis. The choice is yours.
Manually export data directly out of Blix or use our API to automate data exports into any internal reporting system or BI tool.