Blix Traffic

Retail footfall analytics

Customer experience and foot traffic measurement for retailers

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Retail Footfall

Blix Traffic collects anonymous smartphone data from customers to provide comprehensive footfall and customer experience analytics to improve retail store performance and profit.

Demand Driven Staff Rosters

Measuring customer foot traffic and engagement enables retailers to ensure the right number of staff are rostered at all times. 

The Blix Traffic Roster report for makes it easy for a store manager to optimise their staff roster, as well as for head office to quickly identify stores that require attention.

Set retail staff rosters based on customer demand
Retail conversion rate analytics

Increase Conversion Rates

Measure store traffic and sales conversion rates to improve sales performance. 

The Blix Traffic Sales report quickly identifies where conversion rates are below benchmark and identifies the cause.

Improve Customer Experience

Monitor key customer experience metrics such as dwell times, bounce rates, loyalty and customer movement.

The Blix CX Engagement report identifies the stores with customer experience, staff training and staffing issues at a glance - across an entire retail network.

Retail customer experience analytics
Measure ROI on retail marketing

Marketing ROI

Measure the performance of marketing campaigns on the buyer's journey for your retail customers.

The Blix Traffic Sales Funnel report provides an overview of all media and marketing activities and how they relate to website traffic, in-store foot traffic, conversion rates and sales.

Passing Traffic & Windows

Understand the walk-by traffic beyond the front door of retail stores and walk by conversion rates.

The Blix Traffic Real Estate report quickly identifies which retail stores are converting the most passing traffic into store customers, which stores require visual merchandising attention and those locations which are simply not busy.

Retail network performance measurement

Trusted by leading brands

freedom bedshed pandora gregory_jewellers queen_victoria_market

How it works

Blix Traffic retail analytics combines anonymous customer smartphone data with point of sale, staff rosters, marketing and other data to enable data-driven decision making for retailers.

Some of the benefits of Blix Traffic include:

  • Quick and easy setup 
  • Uses your existing WiFi network on Blix's Plug and Play system
  • Integrates staffing, POS and marketing data
  • Cloud-based service with full remote support
  • Your own dedicated account manager
How it works

Don't take our word for it

Here's what our customers have to say about harnessing the power of Blix:
Brien Winther

Brien Winther

Managing Director, Pandora

"Implementing Blix data KPIs has resulted in better visibility of consumer engagement and accountability. This has also helped improve customer satisfaction."

Tim Schaafsma

Tim Schaafsma

Managing Director, Freedom Furniture

"Blix Traffic has provided us with an independent measurement of store traffic and visitor flow, allowing us a greater amount of information on customer experience than we have had before."

Adam Coward

Adam Coward

Executive Director of Marketing & Communications, Tourism NT

"Blix has provided exceptional service and guidance when using the Blix Traffic platform. The reporting and insights from the system has helped us understand visitor flow at a deeper level."

Tony Carr

Tony Carr

CFO, Satterley

"Blix Traffic has given us new information about our customers and how they interact with our sales and display villages. This data supports the growth of our business and assists in our marketing programs."

Veronica Johns

Veronica Johns

Fiat Chrysler Automobiles

"Blix Traffic has provided the FCA team powerful insights into marketing. Blix TV and increased the effectiveness of our TV advertising by 30% and the impact on sales was outstanding."

Dan O'Brien

Dan O'Brien

Group Account Director, Frontier Group

"Blix has provided our client with an independent measurement of traffic and sales conversions. This coupled with the live media attribution has made their investments more accountable."

Nairn Miller

Nairn Miller

Acquisitions Manager, Save the Children Australia

"Blix TV is easy to use and has helped us optimise our media buying. We know exactly which channels and what time of the day deliver the highest response rates and lowest cost per acquisition."

Simon Lindsay

Simon Lindsay

Country Manager, Progressive Insurance

"Blix provided Progressive with an important tool to help identify pockets of TV media leakage. Once we addressed the ineffective pockets, it provided a 20%+ improvement in our media efficiency."

Matt Nunn

Matt Nunn

CEO, Nunn Media

"Blix TV has delivered unprecedented insights for our media team. Understanding which networks are delivering the best response, which are the better performing creatives, day parts etc."

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Blix Traffic is the leading retail footfall analytics platform