Blix Traffic collects anonymous smartphone data from customers to provide comprehensive footfall and customer experience analytics to improve retail store performance and profit.
Measuring customer foot traffic and engagement enables retailers to ensure the right number of staff are rostered at all times.
The Blix Traffic Roster report for makes it easy for a store manager to optimise their staff roster, as well as for head office to quickly identify stores that require attention.
Measure store traffic and sales conversion rates to improve sales performance.
The Blix Traffic Sales report quickly identifies where conversion rates are below benchmark and identifies the cause.
Monitor key customer experience metrics such as dwell times, bounce rates, loyalty and customer movement.
The Blix CX Engagement report identifies the stores with customer experience, staff training and staffing issues at a glance - across an entire retail network.
Measure the performance of marketing campaigns on the buyer's journey for your retail customers.
The Blix Traffic Sales Funnel report provides an overview of all media and marketing activities and how they relate to website traffic, in-store foot traffic, conversion rates and sales.
Understand the walk-by traffic beyond the front door of retail stores and walk by conversion rates.
The Blix Traffic Real Estate report quickly identifies which retail stores are converting the most passing traffic into store customers, which stores require visual merchandising attention and those locations which are simply not busy.
Blix Traffic retail analytics combines anonymous customer smartphone data with
Some of the benefits of Blix Traffic include:
Here's what our customers have to say about harnessing the power of Blix:
Managing Director, Pandora
"Implementing Blix data KPIs has resulted in better visibility of consumer engagement and accountability. This has also helped improve customer satisfaction."
Managing Director, Freedom Furniture
"Blix Traffic has provided us with an independent measurement of store traffic and visitor flow, allowing us a greater amount of information on customer experience than we have had before."
Executive Director of Marketing & Communications, Tourism NT
"Blix has provided exceptional service and guidance when using the Blix Traffic platform. The reporting and insights from the system has helped us understand visitor flow at a deeper level."
"Blix Traffic has given us new information about our customers and how they interact with our sales and display villages. This data supports the growth of our business and assists in our marketing programs."
Fiat Chrysler Automobiles
"Blix Traffic has provided the FCA team powerful insights into marketing. Blix TV and increased the effectiveness of our TV advertising by 30% and the impact on sales was outstanding."
Group Account Director, Frontier Group
"Blix has provided our client with an independent measurement of traffic and sales conversions. This coupled with the live media attribution has made their investments more accountable."
Acquisitions Manager, Save the Children Australia
"Blix TV is easy to use and has helped us optimise our media buying. We know exactly which channels and what time of the day deliver the highest response rates and lowest cost per acquisition."
Country Manager, Progressive Insurance
"Blix provided Progressive with an important tool to help identify pockets of TV media leakage. Once we addressed the ineffective pockets, it provided a 20%+ improvement in our media efficiency."
CEO, Nunn Media
"Blix TV has delivered unprecedented insights for our media team. Understanding which networks are delivering the best response, which are the better performing creatives, day parts etc."