Retail store positioning is critical to success. Blix data shows that the customer traffic surrounding a store, and more particularly, the ability of that store to convert that traffic into in-store visits, is critical to success. This data combined with store sales data enables a retailer to know the true value of each location as well as it's potential - all valuable information when reviewing retail leases.
Getting accurate customer counts is useful, but knowing where your customer spend time, how long they spend in areas, how often they return, which other stores they visit and what percentage of customers leave too quickly to purchase is highly valuable information. This level of customer experience data enables true demand-driven rostering, more effective sales training and more.
Marketing and media budgets are a major cost of any retail business, and knowing which campaigns and budgets are driving the best outcomes can be very difficult. Retail analytics integration with marketing and media budgets can provide insights into which campaigns or media spends are driving the highest value customers in-store - those customers who return often and spend the most.
Accurate in-store performance measurement isn't possible without having customer data, staffing details and point of sale data. Combining all these data sets, retail analytics provides insight into in-store performance and makes comparing stores easy. Using benchmarks and setting store KPI's enables in-store performance to be measured and improved.
Staffing Levels
Run the optimal number of staff at all times
Conversion Rates
Measure and monitor sales conversion rates
Measure Marketing ROI
Measure marketing and media campaigns
Staff Training
Monitor the impact of staff training
Real Estate
Identify the best value locations
Visual Merchandising
Measure the performance of VM changes
Customer Loyalty
Monitor customer loyalty across stores
Customer Flow
Understand customer movement
Brien Winther
Managing Director, Pandora
"Implementing Blix data KPI’s has resulted in better visibility of consumer engagement and accountability. This has also helped improve customer satisfaction."
Tim Schaafsma
Managing Director, Freedom Furniture
"Blix Traffic has provided us with an independent measurement of store traffic and visitor flow, allowing us a greater amount of information on customer experience than we have had before."
Adam Coward
Executive Director of Marketing & Communications, Tourism NT
"Blix has provided exceptional service and guidance when using the Blix Traffic platform. The reporting and insights from the system has helped us understand visitor flow at a deeper level."
Tony Carr
CFO, Satterley
"Blix Traffic has given us new information about our customers and how they interact with our sales and display villages. This data supports the growth of our business and assists in our marketing programs."
Veronica Johns
Fiat Chrysler Automobiles
"Blix Traffic has provided the FCA team powerful insights into marketing. Blix TV and increased the effectiveness of our TV advertising by 30% and the impact on sales was outstanding."
Dan O'Brien
Group Account Director, Frontier Group
"Blix has provided our client with an independent measurement of traffic and sales conversions. This coupled with the live media attribution has made their investments more accountable."
Nairn Miller
Acquisitions Manager, Save the Children Australia
"Blix TV is easy to use and has helped us optimise our media buying. We know exactly which channels and what time of the day deliver the highest response rates and lowest cost per acquisition."
Simon Lindsay
Country Manager, Progressive Insurance
"Blix provided Progressive with an important tool to help identify pockets of TV media leakage. Once we addressed the ineffective pockets, it provided a 20%+ improvement in our media efficiency."
Matt Nunn
CEO, Nunn Media
"Blix TV has delivered unprecedented insights for our media team. Understanding which networks are delivering the best response, which are the better performing creatives, day parts etc."
