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Blix Traffic

People counting for property sales

Measure customer foot traffic and engagement in display homes and property sales offices

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Blix Traffic uses customer smartphone signals to measure foot traffic in display homes and property sales offices to provide powerful insights into sales performance and conversion rates.

Measure Customer Flow

Blix Traffic enables measurement of visitor behaviour and movements within a property development as well as between houses and sales offices.

Our analytics provide insight into how customers move between builder displays, where they spend time, and ultimately, which customer visits end in the sales office.

Display home analytics
Builder display performance measurement

Builder Display Performance

Blix Traffic provides insight into the customer traffic in, and around, builder display homes.

Our footfall analytics show which display homes attract the most customers, which builders engage customers the best, which are quiet or understaffed and which builders are driving the most traffic to the development sales office.

Identify Marketing Impact

Blix Traffic can measure the influence of marketing and advertising campaigns on visitor patterns.

Our analytics will identify the impact marketing and media has on customer traffic to display villages and sales offices, repeat visitation and sales conversion rates.

Measure property sales marketing performance
Property sales analytics

Sales Forecasting

Blix Traffic provides easy forecasting on sales with a very high level of accuracy.

Our analytics provide insight into customer traffic, customer engagement and repeat vistiation, making it possible to forecast property sales.

Trusted by leading brands

Frasers Property Stockland Greenridge Properties Porter Davis Mirvac

How it works

Blix Traffic footfall analytics uses WiFi access points to collect anonymous data from customer smartphones. The data collected is unique for each smartphone, enabling movement between locations to be measured.

Some of the benefits of Blix Traffic include:

  • No app or customer opt-in required
  • All people with WiFi enabled smartphones are measured (typically +80%)
  • Uses your existing WiFi network or Blix's Plug and Play system
  • Measure a single dislay home, or movement between homes and the sales office
  • Integrates sales, CRM and marketing data
  • Cloud-based service with full remote support
  • Your own dedicated account manager
How it works

Don't take our word for it

Here's what our customers have to say about harnessing the power of Blix:

Adam Coward

Adam Coward

Executive Director of Marketing & Communications, Tourism NT

"Blix has provided exceptional service and guidance when using the Blix Traffic platform. The reporting and insights from the system has helped us understand visitor flow at a deeper level."

Brien Winther

Brien Winther

Managing Director, Pandora
 

"Implementing Blix data KPI’s has resulted in better visibility of consumer engagement and accountability. This has also helped improve customer satisfaction."

Tim Schaafsma

Tim Schaafsma

Managing Director, Freedom Furniture
 

"Blix Traffic has provided us with an independent measurement of store traffic and visitor flow, allowing us a greater amount of information on customer experience than we have had before."

Tony Carr

Tony Carr

CFO, Satterley
 

"Blix Traffic has given us new information about our customers and how they interact with our sales and display villages. This data supports the growth of our business and assists in our marketing programs."

Steve Zanlunghi

Veronica Johns

Fiat Chrysler Automobiles
 

"Blix Traffic has provided the FCA team powerful insights into marketing. Blix TV and increased the effectiveness of our TV advertising by 30% and the impact on sales was outstanding."

Dan O'Brien

Dan O'Brien

Group Account Director, Frontier Group
 

"Blix has provided our client with an independent measurement of traffic and sales conversions. This coupled with the live media attribution has made their investments more accountable."

Nairn Miller

Nairn Miller

Acquisitions Manager, Save the Children Australia

"Blix TV is easy to use and has helped us optimise our media buying. We know exactly which channels and what time of the day deliver the highest response rates and lowest cost per acquisition."

Simon Lindsay

Simon Lindsay

Country Manager, Progressive Insurance
 

"Blix provided Progressive with an important tool to help identify pockets of TV media leakage. Once we addressed the ineffective pockets, it provided a 20%+ improvement in our media efficiency."

Matt Nunn

Matt Nunn

CEO, Nunn Media
 

"Blix TV has delivered unprecedented insights for our media team. Understanding which networks are delivering the best response, which are the better performing creatives, day parts etc."

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Drive house and land package sales with Blix Traffic