Blix Traffic enables measurement of visitor behaviour and movements within a property development as well as between houses and sales offices.
Our analytics provide insight into how customers move between builder displays, where they spend time, and ultimately, which customer visits end in the sales office.
Blix Traffic provides insight into the customer traffic in, and around, builder display homes.
Our footfall analytics show which display homes attract the most customers, which builders engage customers the best, which are quiet or understaffed and which builders are driving the most traffic to the development sales office.
Blix Traffic can measure the influence of marketing and advertising campaigns on visitor patterns.
Our analytics will identify the impact marketing and media has on customer traffic to display villages and sales offices, repeat visitation and sales conversion rates.
Blix Traffic provides easy forecasting on sales with a very high level of accuracy.
Our analytics provide insight into customer traffic, customer engagement and repeat vistiation, making it possible to forecast property sales.
Blix Traffic footfall analytics uses WiFi access points to collect anonymous data from customer smartphones. The data collected is unique for each smartphone, enabling movement between locations to be measured.
Some of the benefits of Blix Traffic include:
"Blix has provided exceptional service and guidance when using the Blix Traffic platform. The reporting and insights from the system has helped us understand visitor flow at a deeper level."
"Implementing Blix data KPI’s has resulted in better visibility of consumer engagement and accountability. This has also helped improve customer satisfaction."
"Blix Traffic has provided us with an independent measurement of store traffic and visitor flow, allowing us a greater amount of information on customer experience than we have had before."
"Blix Traffic has given us new information about our customers and how they interact with our sales and display villages. This data supports the growth of our business and assists in our marketing programs."
"Blix Traffic has provided the FCA team powerful insights into marketing. Blix TV and increased the effectiveness of our TV advertising by 30% and the impact on sales was outstanding."
"Blix has provided our client with an independent measurement of traffic and sales conversions. This coupled with the live media attribution has made their investments more accountable."
"Blix TV is easy to use and has helped us optimise our media buying. We know exactly which channels and what time of the day deliver the highest response rates and lowest cost per acquisition."
"Blix provided Progressive with an important tool to help identify pockets of TV media leakage. Once we addressed the ineffective pockets, it provided a 20%+ improvement in our media efficiency."
"Blix TV has delivered unprecedented insights for our media team. Understanding which networks are delivering the best response, which are the better performing creatives, day parts etc."