People counters are electronic devices that are installed at locations to count the number of people as they walk into the building or certain areas. These devices collect anonymous data and break them up into key variables, such as the number of entrances, operation hours, sales transactions, and more.
Data from Blix people counting technology reveals just how many people visit a store, how many convert into customers, identify areas of the store with high footfall, and correlate these against staff scheduling and marketing campaigns.
Go beyond sales data. Use Blix people counter technology to measure in-store traffic. Integrate store visitor data with your POS system to develop more relevant KPIs.
Be able to track not only customer conversion, but also how each location compares to another in terms of performance.
Blix Traffic people counters track customers throughout their store visit. We can measure time in store, volume of unique visitors over the day, trends and more.
Identify traffic cycles and schedule staff accordingly and let your store managers identify peak periods through people counting technology.
Understand where your customers are moving to within your store. Analyse people's movements and effectiveness of store layout.
Structure your product placement based on the collected data to ensure high customer engagement and improved time in location.
Use Blix people counting technology to create a holistic view of all locations within your business.
Be able to compare and benchmark each location and identify key business opportunities and room for improvement.
Blix Traffic people counting technology uses both traditional cameras and laser counters with WiFi access points to collect anonymous data from customer smartphones. The data collected is unique for each smartphone, enabling movement between locations to be measured.
Some of the benefits of Blix Traffic include:
Executive Director of Marketing & Communications, Tourism NT
"Blix has provided exceptional service and guidance when using the Blix Traffic platform. The reporting and insights from the system has helped us understand visitor flow at a deeper level."
Managing Director, Pandora
"Implementing Blix data KPI’s has resulted in better visibility of consumer engagement and accountability. This has also helped improve customer satisfaction."
Managing Director, Freedom Furniture
"Blix Traffic has provided us with an independent measurement of store traffic and visitor flow, allowing us a greater amount of information on customer experience than we have had before."
"Blix Traffic has given us new information about our customers and how they interact with our sales and display villages. This data supports the growth of our business and assists in our marketing programs."
Fiat Chrysler Automobiles
"Blix Traffic has provided the FCA team powerful insights into marketing. Blix TV and increased the effectiveness of our TV advertising by 30% and the impact on sales was outstanding."
Group Account Director, Frontier Group
"Blix has provided our client with an independent measurement of traffic and sales conversions. This coupled with the live media attribution has made their investments more accountable."
Acquisitions Manager, Save the Children Australia
"Blix TV is easy to use and has helped us optimise our media buying. We know exactly which channels and what time of the day deliver the highest response rates and lowest cost per acquisition."
Country Manager, Progressive Insurance
"Blix provided Progressive with an important tool to help identify pockets of TV media leakage. Once we addressed the ineffective pockets, it provided a 20%+ improvement in our media efficiency."
CEO, Nunn Media
"Blix TV has delivered unprecedented insights for our media team. Understanding which networks are delivering the best response, which are the better performing creatives, day parts etc."