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The Blix location analytics platform

Your complete customer experience and location analytics and platform.

Blix location analytics platform

 What is location analytics?

What is location analytics?

Location analytics provides unique insights into your business and customers through the analysis of data over maps. Common types of location analytics includes sales by location and customer in-store experience, viewed on interactive maps with geolocation capabilities.

 How location analytics works?

How location analytics works?

Location analytics simply connects your data sources to geolocations. Most data will have a geolocatoin value associated to it, such as an address or GPS coordinates, which can be represented on a map or with a geographic reference.

Data sources and types

Blix Traffic integrates multiple data sources to provide comprehensive location analytics.

 

Location analytics data sources

Data sources explained

The Blix platform is able to provide comprehensive location analytics because customer integrate many types of data into one central system for analysis.

Wifi location data

WiFi Location Data

Both WiFi networks and smartphones are ubiquitous. As a result, smartphones are constantly searching for WiFi networks to connect to. Blix Traffic collects data from WiFi networks to provide the most granular and rich form of location analytics data available on the market today.

 

App location data

App Location Data

Smartphone GPS data is provided by millions of apps to enable geo location analytics on a macro scale. Blix Traffic integrates with app location data so you can see where your customers live, shop, work and more.

People counting cameras

People Counters

For controlled environments, people counting cameras provide the most accurate method of counting. Blix Traffic integrates with camera, laser and thermal based people counting systems to provide detailed customer insights.

CCTV Camera data

CCTV Cameras

CCTV cameras can provide valuable location analytics data such as people counts and traffic movement. Blix Traffic integrates CCTV data to provide deeper analysis alongside other business data.

Business data

Business Data

Location analytics data is only made powerful when combined with your business data. Blix Traffic integrates with data such as sales, customer data, loyalty, logistics and more, to gather powerful location analytics insights.

Location analytics API

Connect via API

Blix Traffic has a two-way API which enables you to connect any data source. As your central hub for location analytics, Blix provides flexible and extensive integrations to different data sources and inturn deeper levels of analysis.

How WiFi footfall data & analytics works

Blix Traffic uses smartphone Wifi signals to measure footfall and provide detailed analytics via a web-based interface. The Wifi network detects Wifi enabled smartphones within range, transmittig the anonymous data to the cloud. This data is then run through a series of algorithms in order to calculate the footfall analytics.

 

This results in very rich location analytics based on smartphone data such as:

People count

How many people

How many people are seen, when and where

Unique customers

Unique customers

How many of the people are unique

Returning Customers

Returning customers

How many people return and how often

Customer journey

Customer journey

What paths people take over time

Location analytics

Location details

Where people are located and move

Dwell times

Dwell times

How long people spend in each area

Heat maps

Heat maps

Heat maps of people movement and dwell

Recency and frequency

Recency & frequency

Frequency and time between return visits

WiFi location analytics data