Retailers and car dealers often believe that sales numbers are a good proxy for customer traffic and conversion. Based on data from thousands of retail stores and showrooms, Blix knows this to be false. Conversion rates vary enormously within a single brand or store network, from day to day and even from morning to afternoon. Without an accurate measure of customer traffic, you're flying blind.
Within the four walls of a retail store or car dealership, there are four ways to improve profits:
Doing any of these things will improve the profit of a retail business, however not all are equal. Increasing your sales conversion rate will provide a return on investment 5x any of the other options.
The benefits of measuring customer traffic to increase sales conversion are undeniable. Once you begin measuring your customer traffic, the fun work of improving sales conversion and increasing revenue begins. At Blix, this is how we do it.
Blix provides the training and tools to ensure all levels of your business understand the Blix data. It needs to become part of your language and KPIs to drive change.
The Blix Traffic conversion and in-store performance reports focus your attention on the performance issues that will deliver the best outcomes for your business.
The Blix Business Consultants work closely with your operations, area managers and store managers to ensure action is taken and the results measured.
Blix Traffic makes it easy to measure the impact of the actions taken for future learnings, continual improvement, benchmarking and training.
When you have a large network of stores or dealerships, it's important to know where to focus in order to deliver the greatest return on investment. This is why Blix developed our unique In-Store Performance quadrant.
The Blix Traffic in-store performance reports group your stores into these four quadrants using sales rankings, customer traffic, customer dwell times, missed sales opportunities, conversion rates, average transaction values, shopper yield and average unit retail data. Blix works its magic and puts your stores into these four categories to make your life easy!
These are your stores with both high customer traffic and high in-store performance.
These stores have high in-store performance but low customer traffic. Sales will improve with more customer traffic.
These stores have high customer traffic but low in-store performance. With training and focus on in-store operations, results will improve.
Training, staffing & operations focus
These stores have low in-store performance and low customer traffic. Focus on improving the in-store performance before increasing traffic.
Action: Training, staffing & operations focus
Once you have customer traffic data in your business, the job of turning that data into action starts. It is a process that takes time, but is well worth the effort. Here are some of the things we strive to do with our clients in order to increase sales conversion and revenue. This is by no means an exhaustive list but does provide some indication of how we improve sales conversion for our clients.
The Blix technology is unique and our analytics are rich and insightful, however it’s our engagement model that really differentiates us. Our consultants work closely with every client, every step of the way, to increase sales conversion and revenue. We are so confident in the success of our service, that we provide this guarantee. Conditions apply.
If at any point in the first 6-months you are not happy with our product or service, you can terminate the contract and receive a 100% refund.
There is no upfront cost for hardware, installation and setup (for single sensor stores). Simply pay one low monthly fee per store.
We provide a lifetime warranty on our hardware. If at any time the hardware needs to be replaced, Blix will do so at no cost to you.