How to increase sales conversion

Sales conversion optimisation for bricks & mortar retailers

You can't manage what you don't measure.


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Sales conversion optimisation for bricks and mortar retail stores

There is no proxy for conversion

Retailers and car dealers often believe that sales numbers are a good proxy for customer traffic and conversion. Based on data from thousands of retail stores and showrooms, Blix knows this to be false. Conversion rates vary enormously within a single brand or store network, from day to day and even from morning to afternoon. Without an accurate measure of customer traffic, you're flying blind.

Why focus on sales conversion?

Sales conversion is 5x

Within the four walls of a retail store or car dealership, there are four ways to improve profits:

  1. Decrease the operating costs
  2. Increase customer traffic
  3. Increase the average transaction value
  4. Increase sales conversion

Doing any of these things will improve the profit of a retail business, however not all are equal. Increasing your sales conversion rate will provide a return on investment 5x any of the other options.

Measure customer traffic

The benefits of measuring customer traffic to increase sales conversion are undeniable. Once you begin measuring your customer traffic, the fun work of improving sales conversion and increasing revenue begins. At Blix, this is how we do it.

What's the cost?

Blix Traffic is a fully managed service. One low monthly fee covers the hardware, data and service.



Blix Traffic footfall analytics pricing

Focus is key

When you have a large network of stores or dealerships, it's important to know where to focus in order to deliver the greatest return on investment. This is why Blix developed our unique In-Store Performance quadrant.

In-store performance reports

The Blix Traffic in-store performance reports group your stores into these four quadrants using sales rankings, customer traffic, customer dwell times, missed sales opportunities, conversion rates, average transaction values, shopper yield and average unit retail data. Blix works its magic and puts your stores into these four categories to make your life easy!

Trusted by leading brands

Data without action is useless

Once you have customer traffic data in your business, the job of turning that data into action starts. It is a process that takes time, but is well worth the effort. Here are some of the things we strive to do with our clients in order to increase sales conversion and revenue. This is by no means an exhaustive list but does provide some indication of how we improve sales conversion for our clients.

Our Guarantee

The Blix Guarantee

The Blix technology is unique and our analytics are rich and insightful, however it’s our engagement model that really differentiates us. Our consultants work closely with every client, every step of the way, to increase sales conversion and revenue. We are so confident in the success of our service, that we provide this guarantee. Conditions apply.

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