Blix Traffic differs from standard people counters in two main ways. Firstly, Blix measures spaces, not doors; and secondly, Blix measures smartphones not shadows. This results in far more accurate insight into how customers interact with your staff and business. Read on to learn more about the data Blix Traffic provides.
Each technology has different capabilities, strengths and weaknesses. This table outlines how each of the major technologies compares.
Legend: ✓ = Fair; ✓✓ = Good; ✓✓✓ = Excellent; ✕ = Not available
|Accurate people counting||✓✓||✓||✓✓✓||✓✓✓||✓||✓|
|Passing traffic counts||✓✓||✕||✕||✕||✓||✓|
|Customer dwell time||✓✓✓||✕||✕||✓1||✓||✕|
|Customer bounce rate||✓✓✓||✕||✕||✕||✓||✕|
|New vs returning customers||✓✓✓||✕||✕||✕||✓✓||✓✓|
|Automated staff removal||✓✓✓||✕||✕||✓2||✕||✕|
|Accurate heat mapping||✓||✕||✓✓✓||✓✓✓||✓||✕|
|Hardware required for heat mapping||Min 3-4||✕||Approx 1 per 12m2||Approx 1 per 12m2||Min 3-4||Min 3-4|
|Plug 'n' Play hardware||✓✓✓||✓(some)||✓(some)||✕||✓✓✓||✓✓✓|
|Hardware coverage area||Approx 1 per 500m2||Doorway||Approx 1 per 12m2||Approx 1 per 12m2||Approx 1 per 100m2||Approx 1 per 1,000m2|
|Hardware cost||$100 - $1,000||$300 - $1,000||$400 - $2,000||$2,000 - $3,500||$100 - $500||$100 - $2,000|
|Out of sight hardware||✓✓✓||✕||✕||✕||✓||✓|
|Internet connection||4G||Ethernet or Wi-Fi||Ethernet or Wi-Fi||Ethernet||4G or Ethernet||4G or Ethernet|
1 Only possible with multiple hardware units to cover the entire store.
2 Requires additional hardware.
* Based on ceiling height of 4m.
** Heat maps require additional hardware.
Bluetooth and Cellular tracking is based on passive, not active tracking and does not include Beacon technology.
Blix Traffic sensors are powerful. A single sensor will comfortably measure a 1,000m2 space and will still be able to measure the customer traffic passing outside your store or dealership. This data enables you to understand how busy the shopping centre or street is and is invaluable when it comes time to negotiate leases or work out how effective signage, windows or visual merchandising is at drawing in the passing customer traffic.
As Blix Traffic measures smartphones and no two smartphones are the same. Blix can not only count the number of customers who enter your retail store or showroom, but can also provide the unique customer count. If a customer visits your location on a Monday and returns on Friday, this customers is counted as two visits, but one unique visitor.
Blix Traffic measures exactly how long every smartphone spends inside your locations. Customer dwell time is hugely important to understand how well your staff are following their sales training and what level of customer experience is being delivered. Blix Traffic data has proven that dwell time directly correlates to transaction size and gross margin (see our white paper for the automotive industry, The Economics of Good Service).
Unlike traditional door counters or people counters, Blix Traffic is able to identify when a customer has entered your store or dealership, and promptly turns around and leaves almost immediately. The money has been spent to get traffic in your store, only to miss a sale opportunity. This data helps you to identify if the problem is staff related (ie. staff schedules, training or engagement) or operational (ie. stock, product, pricing etc.).
Blix Traffic is able to provide customer cross-shopping data due to our unique method of detecting individual smartphones. This enables you to identify shopping patterns between stores or dealerships and will highlight if issues such as sales training or product availability are causing customers to visit more than one of your locations. It's also a great way to evaluate whether opening another store nearby will cannibalise an existing one.
Getting accurate counts on the number of customers that frequent your business is critical to success. Blix Traffic takes it further and measures whether customers return, how many times they return and the time between visits. Customer loyalty data enables you to compare different stores, shopping centres, measure the effectiveness of your sales team follow up, CRM communications and customer loyalty program.