Head of Retail
Blix Traffic provides the Head of Retail with the ability to measure, rank and monitor the entire retail network via an independent and centralised system, in real-time.
- Rank the entire retail network on KPI's that matter to your business
- Use independent metrics to measure the performance of every retail branch and identify issues
- Understand which branches are truly the best performers based on sales conversions, not just revenue
- Identify which branches need to be moved or reconfigured
Sales & Distribution
Blix Traffic provides the Sales & Distribution team with the ability to see what's happening within branches quickly, easily and in real-time.
- Identify specific customer conversion issues
- Understand when sales incentives work best
- Rank branches on key operational metrics
- Identify where training is required and measure it's impact
Blix Traffic provides the Marketing Team with the ability to understand critical customer metrics for continual improvement.
- Evaluate loyalty programs and how they impact customer behaviour
- Measure how effectively marketing campaigns are driving customers (new or existing) into branches
- Analyse the impact of in-branch marketing activities in real-time
- Determine how events and sponsorships impact customer engagement
Process Improvement & Optimisation
Blix Traffic provides Process Improvement with the ability to measure the impact of all new initiatives on customer engagement and conversion rates.
- Increase conversions by optimising staffing levels based on actual customer demand
- Rank branches by measuring key KPIs
- Measure how in-branch initiatives effect wait times and customer behaviour patterns
- Optimse the in-branch experience using independent, real-time data
Blix Traffic provides the Strategy Team with the ability to measure the impact of all new projects across the branch network.
- Know the impact of new strategies quickly and easily
- Identify in real-time which strategies are working, and which aren't for the ability to pivot quickly
- Understand how new projects impact not only customers, but also staff engagement
- Use independent and unbiased data from a small selection fo branches to formulate and test new strategies before rolling out across an entire business