Blix Traffic is a powerful platform that pinpoints exactly where the missed opportunities are in your business and makes it easy for you and your team to make data-driven decisions that will increase sales conversion and revenue. What is a missed opportunity? It is every customer who enters your retail store and does not purchase. Until you can quantify your missed opportunities every hour, day and week, you can't improve performance.
Blix Traffic is more than a simple people counter. Blix measures the buyer's journey and in-store customer experience which enables you to diagnose the actual cause of store performance issues. Blix Traffic provides rich customer experience data that enables accurate decision making far beyond simple door counts.
Improving sales starts with measuring conversion. Blix Traffic analyses conversion as it relates to customer experience, sales data, traffic trends inside and outside your locations and staff schedules. Our powerful conversion reporting identifies where the issues are and tracks changes over time for continual improvement.
Blix Traffic provides reporting tailored to the retail and automotive industries. Through years of experience, our platform has developed to provide exactly what retailers and automotive brands and dealerships need to make fast and accurate decisions to improve conversion and sales.
The single biggest impact on sales conversion is staff. While having the right number of staff working to service customer demand is critical, ensuring the right staff members are working at your busiest periods is just as important. Blix Traffic provides staffing reports that make it simple to continually improve staffing to increase conversion and sales.
Customer experience is directly linked to sales conversion. Great customer experience nearly always results in sales and repeat sales! Unlike basic people counters, Blix Traffic provides actual customer experience data that identifies where your team are delivering and they're they're falling short.
Sales numbers are not a proxy for customer traffic and conversion. A brand with 100 stores will see conversion range from 10% to 40% between stores and even at the same store on different days. As a result, if you don't measure customer traffic, it's impossible to truly understand sales performance. Blix Traffic provides a comprehensive suite of sales reports to spot good and poor performance at a glance.
The location of your business directly influences the customer traffic in and around your retail store. How do you know if your business is capturing more or less of the surrounding traffic? Blix Traffic measures people movements outside your business to identify how successful your signage, VM and windows are at drawing in passing traffic.
Media, events, sponsorships and other marketing activities are all designed to increase brand awareness, loyalty and ultimately drive traffic into your retail stores. Measuring customer traffic in your business provides an accurate indication of marketing effectiveness. Take it one step further with Blix Traffic and identify if you're increasing repeat customers and reducing their time between visits.
Blix Traffic is a true plug 'n' play system and only requires that our installer plug the Blix Traffic sensor into a power outlet within your stores. There is no interruption to trading, no holes cut in your ceiling and no wiring. Blix doesn't use your internet as our sensors have their own 4G card and are remotely managed by our team so your IT department can rest easy!
Store locations heavily influence revenue and are often debated when a store is underperforming. Blix Traffic measures customer traffic outside your stores and the stores of our other customers. Blix is able to provide invaluable information about customer traffic in key retail locations to assist with your leasing decisions.
Regular people counters and door counters will count anyone that enters and exits your stores, including staff. This is the fastest way to have your team lose faith in the data. Blix Traffic automatically removes in-store staff, regional or area managers, delivery people and other regular store visitors from the counts to ensure you are never over-counting.