Blix Traffic uses customer smartphone data to identify how many people attend events and then visit your retail network - making it easy for brands to measure the direct impact of sponsorships and events on in-store traffic and sales.
Blix Traffic measures which event attendees are then seen in a sales office or retail store, providing direct measurement of events in terms of sales and ROI.
Take it a step further by tracking sales outcomes to provide a dollar return on investment for each event.
Monitor key customer experience metrics such as dwell times, bounce rates, loyalty and customer movement across all events to evaluate which deliver the best results.
Blix Traffic makes it easy to identify the best performing events based on accurate data.
Measure the performance of marketing campaigns on the buyer's journey for event attendees.
The Blix Traffic Sales Funnel report provides an overview of all media and marketing activities and how they relate to website traffic, in-store foot traffic, conversion rates and sales.
Blix Traffic provides a portable event unit which is setup in minutes and only requires electricity (battery units available). Within 3 minutes Blix Traffic will be measuring foot traffic and customer engagement.
Some of the benefits of Blix Traffic include:
Here's what our customers have to say about harnessing the power of Blix:
Managing Director, Pandora
"Implementing Blix data KPIs has resulted in better visibility of consumer engagement and accountability. This has also helped improve customer satisfaction."
Managing Director, Freedom Furniture
"Blix Traffic has provided us with an independent measurement of store traffic and visitor flow, allowing us a greater amount of information on customer experience than we have had before."
Executive Director of Marketing & Communications, Tourism NT
"Blix has provided exceptional service and guidance when using the Blix Traffic platform. The reporting and insights from the system has helped us understand visitor flow at a deeper level."
"Blix Traffic has given us new information about our customers and how they interact with our sales and display villages. This data supports the growth of our business and assists in our marketing programs."
Fiat Chrysler Automobiles
"Blix Traffic has provided the FCA team powerful insights into marketing. Blix TV and increased the effectiveness of our TV advertising by 30% and the impact on sales was outstanding."
Group Account Director, Frontier Group
"Blix has provided our client with an independent measurement of traffic and sales conversions. This coupled with the live media attribution has made their investments more accountable."
Acquisitions Manager, Save the Children Australia
"Blix TV is easy to use and has helped us optimise our media buying. We know exactly which channels and what time of the day deliver the highest response rates and lowest cost per acquisition."
Country Manager, Progressive Insurance
"Blix provided Progressive with an important tool to help identify pockets of TV media leakage. Once we addressed the ineffective pockets, it provided a 20%+ improvement in our media efficiency."
CEO, Nunn Media
"Blix TV has delivered unprecedented insights for our media team. Understanding which networks are delivering the best response, which are the better performing creatives, day parts etc."