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Blix Traffic

Sponsorship & event ROI analytics

Measure the direct impact of a sponsored event on your brand and business

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Event Footfall

Blix Traffic uses customer smartphone data to identify how many people attend events and then visit your retail network - making it easy for brands to measure the direct impact of sponsorships and events on in-store traffic and sales.

Customer Engagement

Gain valuable insights into event foot traffic as well as customer engagement with the activation.

Identify how long customers engage with your event, how often they return and where else you see them.

Measure the customer experience of events
Revenue

Measure Event Driven Sales

Blix Traffic measures which event attendees are then seen in a sales office or retail store, providing direct measurement of events in terms of sales and ROI.

Take it a step further by tracking sales outcomes to provide a dollar return on investment for each event.

A/B Test Events

Monitor key customer experience metrics such as dwell times, bounce rates, loyalty and customer movement across all events to evaluate which deliver the best results.

Blix Traffic makes it easy to identify the best performing events based on accurate data.

Customer Experience
ROI

Marketing ROI

Measure the performance of marketing campaigns on the buyer's journey for event attendees.

The Blix Traffic Sales Funnel report provides an overview of all media and marketing activities and how they relate to website traffic, in-store foot traffic, conversion rates and sales.

Trusted by leading brands

Jeep Nissan Pandora Chanel Mirvac

How it works

Blix Traffic provides a portable event unit which is setup in minutes and only requires electricity (battery units available). Within 3 minutes Blix Traffic will be measuring foot traffic and customer engagement.

Some of the benefits of Blix Traffic include:

  • Quick and easy setup 
  • Blix portable event hardware is setup in minutes
  • Additional Blix units can be provided for surrounding stores to measure how many attendees then visit a store
  • Integrates staffing, POS and marketing data
  • Cloud-based service with full remote support
  • Your own dedicated account manager
How it works

Don't take our word for it

Here's what our customers have to say about harnessing the power of Blix:
Brien Winther

Brien Winther

Managing Director, Pandora


"Implementing Blix data KPI’s has resulted in better visibility of consumer engagement and accountability. This has also helped improve customer satisfaction."

Tim Schaafsma

Tim Schaafsma

Managing Director, Freedom Furniture


"Blix Traffic has provided us with an independent measurement of store traffic and visitor flow, allowing us a greater amount of information on customer experience than we have had before."

Adam Coward

Adam Coward

Executive Director of Marketing & Communications, Tourism NT


"Blix has provided exceptional service and guidance when using the Blix Traffic platform. The reporting and insights from the system has helped us understand visitor flow at a deeper level."

Tony Carr

Tony Carr

CFO, Satterley


"Blix Traffic has given us new information about our customers and how they interact with our sales and display villages. This data supports the growth of our business and assists in our marketing programs."

Steve Zanlunghi

Veronica Johns

Fiat Chrysler Automobiles


"Blix Traffic has provided the FCA team powerful insights into marketing. Blix TV and increased the effectiveness of our TV advertising by 30% and the impact on sales was outstanding."

Dan O'Brien

Dan O'Brien

Group Account Director, Frontier Group


"Blix has provided our client with an independent measurement of traffic and sales conversions. This coupled with the live media attribution has made their investments more accountable."

Nairn Miller

Nairn Miller

Acquisitions Manager, Save the Children Australia


"Blix TV is easy to use and has helped us optimise our media buying. We know exactly which channels and what time of the day deliver the highest response rates and lowest cost per acquisition."

Simon Lindsay

Simon Lindsay

Country Manager, Progressive Insurance


"Blix provided Progressive with an important tool to help identify pockets of TV media leakage. Once we addressed the ineffective pockets, it provided a 20%+ improvement in our media efficiency."

Matt Nunn

Matt Nunn

CEO, Nunn Media


"Blix TV has delivered unprecedented insights for our media team. Understanding which networks are delivering the best response, which are the better performing creatives, day parts etc."

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Identify the impact of sponsorships and events with Blix Traffic