Blix Traffic is the next generation of door counter. Using a combination of WiFi and other counting technologies such as cameras or laser beams, Blix Traffic can deliver the most advanced people counting, customer experience and footfall analytrics on the market today.
Measure more than just a door count to maximise revenue by evaluating the impact of customer experience on sales.
Blix Traffic analyses point of sale data with door counts to provide insights into customer engagement and staff training to increase sales conversions and basket size.
The next generation door counter, Blix Traffic monitors customer movement, dwell times, bounce rates and loyalty for improved customer experience.
The Blix Traffic CX Engagement report highlights those stores delivering the best customer experience, those with rostering issues, the stores that require staff training and more.
Measure how your marketing strategy impacts the buyer's journey for optimal ROI.
The Blix Traffic Buyer's Journey report (also known as the sales funnel) provides an overview of key media and marketing activities, and how they impact website traffic, customer traffic, conversion rates and revenue.
The Blix Traffic platform integrates data from door counters such as laser beams and cameras based counters and combines this with anonymous customer data from WiFi enabled smartphones.
Some of the benefits of Blix Traffic include: