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Blix Traffic

Dealership showroom walk in traffic analytics

Comprehensive customer traffic analytics for the automotive industry

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Blix Traffic uses customer smartphone signals to measure walk-in traffic and time spent in the dealerships to provide powerful insights into “real” customer activity, not relying on manually inputted data by salespeople, reception or management.

Measure Dealership Performance

Gain a deeper understanding of how a dealership is performing on standard KPI’s.

Blix Traffic provides an independent measurement of showroom foot traffic, sales conversion ratios, customer dwell times, missed sales opportunities and walkin to DMS lead conversion.

Analyse Pump In & Pump Outs

Analyse Pump In & Pump Outs

Measure customer cross shopping between dealers to see where your leads are going before and after visiting your dealership.

Customer Engagement

Evaluate the impact of client dwell times on sales and gross profit within dealerships. This enables benchmarks to be set to improve sales conversions and gross profit on all sales.

Customer Engagement
Repeat vs. Unique Customers

Repeat vs. Unique Customers

Identify how many showroom visits are new vs returning customers to determine the number of repeat clients to showrooms, how many showrooms clients visit before purchasing, and the time between clients returning.

Sales Training

Use simple KPI’s such as customer dwell times, repeat visitation, real visitor cross shopping, time between customer visits and conversion rates to train sales staff and drive continual improvement.

Sales Training

Trusted by leading brands

Jeep BMW Nissan Porsche Subaru

How it works

Blix Traffic was built for the automotive industry and the specific requirements of car dealerships. 

It operates by collecting anonymous customer data from WiFi enabled smartphones. This means any customer who has a smartphone and has WiFi turned 'on' will be counted.

Some of the automotive specific benefits of Blix Traffic include:

  • Ideal for dealerships no matter the size or number of entrances
  • Installation only takes 15 minutes
  • No dealership IT support is required
  • Uses your existing WiFi network on Blix's Plug and Play system
  • No mobile app download or customer opt-in is required
  • Integrates with CRM and sales data
  • Cloud-based service with full remote support
  • Your own dedicated account manager
How it works

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Discover how Blix Traffic works for the Automotive industry

Get a demo