Measure customer cross shopping between dealers to see where your leads are going before and after visiting your dealership.
Evaluate the impact of client dwell times on sales and gross profit within dealerships. This enables benchmarks to be set to improve sales conversions and gross profit on all sales.
Identify how many showroom visits are new vs returning customers to determine the number of repeat clients to showrooms, how many showrooms clients visit before purchasing, and the time between clients returning.
Use simple KPI’s such as customer dwell times, repeat visitation, real visitor cross shopping,
Blix Traffic was built for the automotive industry and the specific requirements of car dealerships.
It operates by collecting anonymous customer data from WiFi enabled smartphones. This means any customer who has a smartphone and has WiFi turned 'on' will be counted.
Some of the automotive specific benefits of Blix Traffic include: