Blix Traffic uses customer smartphone signals to measure walk-in traffic and time spent in dealerships to provide powerful insights into 'real' customer activity, not relying on manually inputted data by salespeople, reception or management.
Gain a deeper understanding of how a dealership is performing on standard KPI’s by counting showroom traffic and measuring customer engagement.
Blix Traffic provides an independent measurement of showroom foot traffic, sales conversion ratios, customer dwell times, missed sales opportunities and
Blix Traffic can identify that customers have visited multiple showrooms and in which order.
Measure customer cross shopping between dealerships to see where your leads are going before and after visiting your dealership.
Blix Traffic measures how long customers spend in showrooms and correlates this data to CRM and sales data.
Evaluate the impact of client dwell times on sales and gross profit within dealerships. This enables benchmarks to be set to improve sales conversions and gross profit on all sales.
Blix Traffic will identify how many showroom visits are new vs returning customers. This data shows the number of repeat clients to showrooms, how many showrooms clients visit before purchasing, and the time between clients returning.
Use this information to evaluate sales team conversion rates, follow up activity, sales training and CRM behaviour.
Use simple KPI’s such as customer dwell times, repeat visitation, real visitor cross shopping,
Blix Traffic can also identify where sales conversions are below KPI or benchmark and highlight lost sales commission and revenue to motivate sales activity.
Blix Traffic is installed in thousands of dealerships and the data shows that less than 4% of car buyers visit more than a single dealership of the same brand. Maximising every customer walk-in is essential and can't be done without measurement. Learn more about why dealerships, dealer groups and OEM's are working with Blix.
Blix Traffic was built for the automotive industry and the specific requirements of car dealerships.
It operates by collecting anonymous customer data from WiFi enabled smartphones. This means any customer who has a smartphone and has WiFi turned 'on' will be counted.
Some of the automotive specific benefits of Blix Traffic include: