Getting an accurate, cost-effective measure of dealership walk-in traffic is very challenging. Typically, dealerships measure their own customer traffic, either by simply having the receptionist do it or by the number of leads entered into the CRM. Neither method is accurate, and neither method provides information of any value to the dealership, dealer group or OEM.
The way people buy cars today is completely different to a mere decade ago. Thanks to the internet, today's car buyer has done their homework before they set foot in a showroom. Often customers already know the model, variant, extras and price of the vehicle before talking to a salesperson. Blix data shows that less than 4% of customer visit more than one dealership of the same brand - this means customer service is critical. Measuring dealership foot traffic is the first step to delivering the best customer experience - every time.
Measure the true walk-in to sales conversion rate
Use accurate data to monitor sales training
Identify your lost sales and cross shopping
Benchmark performance against other dealerships
Marketing & Media ROI
Monitor marketing and media impact on showroom traffic
Sponsorships & Popups
Identify showroom traffic as a result of events and popups
Measure the most critical part of the sales funnel - walkin's
Rank & report
Access real-time reporting across the entire dealer network
Blix Traffic was originally designed for the Automotive industry. Our system is based on a plug
Blix Traffic is ideal for auto dealers because: