Written by Tony Loxton
Blix Traffic reveals the exact leak in the sales process and enables real-time action for increased ROI
A global automotive company with an annual marketing budget of $90 million lacked visibility into the effectiveness of their marketing spend and dealership sales teams. Like many companies, the client measured its marketing campaign performance using two key metrics: franchisee-reported walk-in counts, and final sales volumes. Not only did they suspect walk-in counts were inaccurate, but sales volumes provided little insight into the preceeding sales process and opportunities lost. Without accurate and more granular metrics, the client was unable to understand whether campaign performance issues were marketing related, sales related, or both.