Written by Tony Loxton
Blix Traffic identifies village layout and customer sales experience as leaks in the sales funnel process.
A global property development group with a market capitalisation of A$5 billion was establishing a series of housing developments. The client sought greater insight into visitor flow and the customer sales experience within each display home village. They were struggling to understand why some homes were driving significantly lower sales than others, and were concerned about opportunities being lost in the sales process. Builders furthest away from the sales centre and car park claimed a lack of foot traffic was responsible for lower sales. The client sought to validate these claims and optimise the customer experience.