Written by Tony Loxton
Blix traces the direct impact of marketing spend on dealership walk-ins, and of sales conversions in dealerships.
A global automotive company with an annual marketing budget of $90 million, lacked visibility into the effectiveness of their marketing spend for driving prospects into their car dealerships. They also lacked accurate data on the sales process and sales conversions within dealerships. Like most companies, the Client relied on dealer-reported walk-in counts and the resulting sales figures to measure their marketing performance. With very little insight, the Client couldn't identify if company performance issues were marketing or sales related, or both.