Written by Tony Loxton
Global automotive company was frustrated by its reliance on franchisee-reported walk-in numbers to measure the effectiveness of its advertising campaigns and the sales performance of dealerships.
A challenge for many large franchise brands is accurately measuring the sales performance of their sales networks, as well as the ROI and effectiveness of their marketing spend. When sales drop, there is often conflict about who is responsible: inadequate marketing spend by head office to drive customers into dealerships, or poor performance of sales teams converting leads into sales.
Download the case study to learn how this global automotive company uses Blix Traffic to measure marketing and sales performance.