Leading automotive brand increases ROI with marketing attribution and dealership insights
Blix traces the direct impact of marketing spend on dealership walk-ins, and of sales...
With an annual TV budget of $43 million on the line, Fiat Chrysler needed greater insight into which time slots, shows and channels were most and least effective at driving response and ROI.
Fiat Chrysler Automotive Group faced a challenge common to many companies - they had no system for measuring the impact of their largest channel: TV. Their strategy was reliant on Target Audience Rating Points (TARPs), the existing industry standard for measuring the reach of TV ads. While TARPs provide an estimate of how many people see each advertisement, they do not measure how many respond and take action. With an annual TV budget of $43 million on the line, Fiat Chrysler needed greater insight into which time slots, shows and channels were most and least e ective at driving response and ROI. They also wanted accurate, real time performance data for each advertisement, so they could minimise time and budget being wasted on poor-performing creative and placements.
Blix traces the direct impact of marketing spend on dealership walk-ins, and of sales...
Blix Traffic identifies village layout and customer sales experience as leaks in the...
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