Case Study

Mission Impossible: Measuring the ROI of a sponsored event

Tony Loxton

Written by Tony Loxton

Fiat Chrysler wanted to know how effective their sponsored events were at driving customer foot traffic into dealerships.

The challenge: Understanding the value of ambient sponsorship

Measuring ROI for sponsored events is a huge challenge for large brands like the the Fiat Chrysler Group. While the contribution of a single event to broader brand awareness can be difficult to gauge, attributing post-event sales poses even greater difficulties.