Case Study

Big box retailer gains valuable insight into shopper flow

Tony Loxton

Written by Tony Loxton

Blix Traffic offers tangible understanding of in-store customer flow to optimise store layout.

The challenge: Understand how to optimise store layout for
better sales

With multiple departments all competing for valuable floor space, getting key insights into visitor patterns means stores can be optimised for sales. The challenge lies in how large category retailers gain accurate insights. Taking assumptions based purely on sales data is a costly exercise that could mean critical insights are missed. The client engaged Blix Traffic to understand the complete customer journey with real-time data of their footfall traffic so that store layouts increase sales.

For more information, download the full case study.