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Case Studies

BLIX INTELLIGENCE

Leading automotive brand increases ROI with marketing attribution and dealership insights

Blix traces the direct impact of marketing spend on dealership walk-ins, and of sales conversions in dealerships.

BLIX TRAFFIC

National housing developer increases sales with visitor flow insights

Blix Traffic identifies village layout and customer sales experience as leaks in the sales funnel process

BLIX TRAFFIC

Large automotive group discovers dealer-reported lead counts are half of actual count

Global automotive company was frustrated by its reliance on franchisee-reported walk-in numbers to measure the effectiveness of its advertising campaigns and the sales performance of dealerships.

BLIX TRAFFIC

Automotive group learns staffing levels are responsible for low conversions

Blix Traffic reveals the exact leak in the sales process and enables real-time action for increased ROI

BLIX TV

Fiat Chrysler holds TV advertising to account

With an annual TV budget of $43 million on the line, Fiat Chrysler needed greater insight into which time slots, shows and channels were most and least effective at driving response and ROI. 

BLIX TRAFFIC

Mission Impossible: Measuring the ROI of a sponsored event

Fiat Chrysler wanted to know how effective their sponsored events were at driving customer foot traffic into dealerships.