People Counter

Using people counter software to measure how customers engage with product activations

Women looking at clothes at a store

Written by Tony Loxton
Feb 7

Product activations are a great way to bring your brand to life and give your customers an up-close-and-personal experience of your product. Done right, they constitute some of the best opportunities for your customers to engage with you, and enhance customer experience by providing them with value that goes above and beyond a simple transaction.

But quantifying the impact of your product activation isn’t always easy. In fact, measuring how your customers engaged with your product activation often borders on the impossible. However, with the latest in people-counting software, getting the cold, hard facts about your product activations is not only possible, but intuitive and easy. In this blog, we’ll take a closer look at how people counters help you measure the impact of your product activations.

Before you can reach your goals, you need to define them as clearly as possible

First things first: before you can hope to measure the success of your activation, you need a clear idea of what a successful activation looks like for your business. When planning your activation, you should start with the ‘why’ behind it: what would compel customers to interact with you? Then, consider how you’ll encourage them to do so. For example, branded water bottles, umbrellas and tents would be a good choice for a surfwear brand as these items would be a natural fit in a beach setting and provide tangible value to beachgoers. Once you’ve worked this out, you’ll have a good idea of what you’d need to measure in order to determine how successful your efforts are.

People counter software gives you insight into key customer engagement metrics

Now that you’ve identified your goals, you can use the data generated by people counter devices and software to measure how effectively you’re engaging with your customers. Our next-generation people counting tool, Blix Traffic, measures the anonymous WiFi signals from your customers’ smartphones to determine how they’re interacting with your brand in any physical space. So, for example, you might track the number of visitors to your activation over a period of time to determine when customers engage most with you. Blix Traffic also makes it possible to measure WiFi signals from walk-by traffic, which enables you to determine how effective your activation is at drawing in the potential customers walking by your premises. And, even though the data provided by Blix’s people counter software is completely anonymous and lacks any personally identifiable information, you’ll know when the same customer comes back to your activation.

People counter software gives you a new level of insight into the way your customers engage with your product activations. For more information, download our white paper on how to unlock a new world of insight into store performance.

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