It’s still surprising how many retailers fail to understand the importance of traffic...

One percent. It doesn’t sound like much does it?

The Challenge

In 2017, a global luxury brand began a partnership with us at Blix. They...

There are ghosts that haunt the aisles and stalk the shelves of your establishment.

Imagine you’re a golfer. Every week you play a round of 18, with the goal of improving...

In the retail industry, there are many retailers who incorrectly use sales data as a...

In chapter 1.1 of his book Conversion: The Last Great Retail Metric, Mark Ryski...

You log onto your favourite online store. You’re greeted by a banner ad offering a...

Is Conversion Rate the be-all and end-all of retail metrics?

Is the retail space dying?

Open a newspaper or a news site and you’ll no doubt be...

If the American retail space is anything to go by, retailers are going through tough...

The latest generation of people counter tools make it possible to measure demand on a...