People Counter

The benefits of people counters for your hospitality business


Written by Tony Loxton
Jan 10

With the variety of digital tools business owners have at their disposal today, it’s becoming possible to find out more about your customers than ever before. For companies whose success relies on the number of feet coming through their doors, people counters are among the most valuable tools that exist. But too often these are limited in their application. In this blog, we’ll look at what sets Blix’s people counter software apart from the competition, specifically for hospitality businesses.

In-depth insight into the way your customers use venues and facilities

Modern people counting tools, like Blix Traffic, use the anonymous WiFi signals from your customers’ smartphones to deliver real-time insights into the way they’re engaging with your venues and facilities. Furthermore, because you’re able to track the individual signatures from your users’ devices, you can determine exactly how each customer moves from one part of your venue to another. For example, you’ll be able to track how many customers are dining in your restaurants or gambling on your casino floor in real-time, down to an individual level. In turn, this will give you insight into the times at which your facilities are busiest, and allow you to roster the optimal amount of staff at all times. And, because your data is stored in a centralised location via the cloud, your head office will quickly and accurately be able to identify which venues need additional attention.

Additionally, people counting sensors will provide sufficient data for you to anticipate the arrival of guests in advance so that you can turn on lights and Heating, Ventilation and Air Conditioning (HVAC) systems, and then switch them off after the guests have been gone for a certain amount of time. This will help optimise energy costs without impacting the experience of your customers, and ensure your running costs are streamlined as much as possible.

Real-time people counter metrics give you insight into Customer Lifetime Value

WiFi-based people counter tools use the unique signatures from your customers’ smartphones to deliver insights on an individual level, without compromising on their personal security. This means that you’re able to track how often an individual visits your venues and facilities, measure the time between their visits, and determine how much value they represent to your business. This will provide far more insight into the performance of your venue as you’ll be able to measure the number of customers contributing to your daily sales - for example, whether a total revenue of $10,000 came from 10 customers each spending $1000, or 1000 customers spending $1 each. With this information, you’ll be able to better structure your venue’s operations and track how specials and offer impact the behavior of your guests.

Dwell time and bounce rate data help you optimise customer experience

Increasingly, companies of all kinds are finding themselves in the business of providing customer experience rather than simply providing a product or a service. Hospitality businesses are no stranger to this, as the customer’s overall experience is central to their success. With the data that people counting software provides, hospitality business owners have more information at their disposal to measure churn rates and loyalty data to optimise customer experience. With this on hand, it’s possible to identify common reasons for customer churn, and investigate what’s behind this. You can then take steps to remedy the situation and monitor the data to see if it has an impact on churn rates. Similarly, measuring the average time that customers spend at certain places in your venue will help you identify the most and least popular aspects and give you the insight necessary to improve dwell times where they’re lacking.      

If you’d like to find out more about how Blix’s people counting software can benefit your hospitality business and unlock new insights into your performance, download our white paper "Unlock a new world of insight into store performance".

Download our retail white paper - Go Beyond the Door

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