Footfall Data & Analytics

Six ways to decrease your in-store bounce rates (and why this is crucial)

Written by Tony Loxton
Dec 4

If you’re of the opinion that your in-store bounce rates aren’t consequential in terms of revenue, here’s a case study that might change your mind: one of our clients, a high-end global jewellery brand used Blix Traffic to determine and then analyse their bounce rates.

By decreasing their store bounce rate by 10%, they were able to generate an additional $9500 per week. That’s an extra $38,000 a month – hardly chump change. In the retail space, bounce rates are essentially missed opportunities, and these missed opportunities translate into missed profit. Now that you’re aware of the very real impact bounce rates have on your revenue, here’s how you can mitigate against people walking out of your store without making a purchase:

Make your retail space a friendly, inviting environment

One of the most effective ways to make shoppers feel welcome in your store is to have a greeter or host at the door. By personally greeting customers as they enter, you’re making them feel valued. A word of caution, though: make sure whoever you put at the store entrance is genuinely friendly, polite and knowledgeable. The last thing your shoppers want is to be accosted by an overly-pushy sales person before they’ve ventured more than a couple of metres into your store.

Make sure you’re not under-staffed 

Ensuring that you have adequate staff on the floor is vital. The last thing a harried shopper wants to do is scramble for the attention of a staff member who’s already fielding enquiries left, right and centre. Nor do they want to have to stand in a queue that’s moving at the pace of a glacier. Ideally, you should have enough staff on the floor to assist customers when needed, but not too many that shoppers feel like they’re unwilling prey.

Ensure floor staff are thoroughly trained 

Many retailers often forget that cleaning staff and shelf-stockers are part of their brand, too. Make sure that all of your staff on the floor are equipped with the necessary information and know-how to assist a customer – even if this means they refer someone to another member of staff who can answer their query as to whether a pair of pants has a lifelong guarantee. Every staff member a customer encounters plays a pivotal role in your store’s overall bounce rate.

Prioritise customer queries and service

Your staff need to be able to answer all manner of queries about your store, your stock and the shopper’s in-store experience. In addition, they need to assist customers quickly and courteously. Having to hang around while a staff member finishes a game of Candy Crush on their phone, or wait for two staff members to stop chatting, only to find out where the fitting rooms are, is a surefire means of increasing your bounce rates.

Get your stock levels right

Sounds logical, but many retailers are left befuddled by high bounce rates that are the result of running out of a popular item. Make sure your stock is managed in such a way that you’re able to re-stock in time. On the flipside, avoid having excess stock on the shop floor. Having to navigate a veritable minefield just to get to the dairy aisle will only encourage a high bounce rate, so make sure all aisles and walkways are maintained in ways that make store navigation as easy as possible.

Invest in in-store analytics

It’s impossible to rectify a problem if you’re unaware of it in the first place. Make sure that you’re making use of in-store analytics tools like foot traffic software that enables you to gauge your foot traffic, as well as patterns therein. By keeping an eye on metrics, such as your bounce rates and dwell time, you’ll optimise operations continuously, in line with your customer’s behaviour.

Make sure you’ve got the right data on hand – find out about our foot traffic counter software, Blix Traffic today.

Learn more about Blix Traffic for retail

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