Do you know which TV ad slots are giving you the best ROI?
With the rise of digital channels in recent years, the effectiveness of traditional...
Feb 28
Written by
Tony Loxton
Apr 14
Media performance analytics are crucial to successful advertising campaigns. They allow marketers to dissect their campaigns, measure each element and fine tune them based on these findings. This data is, therefore, hugely valuable. However, if the data is flawed or skewed, it can have dire consequences for a campaign and, in extreme cases, for an entire company.
OzTAM is Australia's official television audience measurement (TAM) in Sydney, Melbourne, Brisbane, Adelaide and Perth, as well as all subscription television across the country. Through Nielsen TAM, OzTAM captures data on audience television ratings, including data for a range of demographics. Companies then use OzTAM – which works independently of broadcasters – to measure the success of their campaigns, better understand the viewers themselves, and to help with the development and release of both television programs and marketing campaigns. It also has another key role: to help marketers determine how much they should be paying for television advertising slots.
The Video Player Measurement (VPM) Report created by OzTAM was launched in February of 2016, and it made history by documenting the figures for viewing Internet-based television content for Australia. OzTAM empowers marketers with the right information to make informed strategic decisions about their campaigns while they are running, as opposed to offering after-the-fact data. Marketers have access to audience ratings the day after, for the exact slot that their advert is broadcast.
By taking out the middleman, we enable subscribers to save time and money when acquiring this data, and allow them to focus on improving current television-based marketing campaigns. Blix gives subscribers insight into which markets and channels (or time slots) to focus on in order to reach the right personas, at the best time and, ultimately, to improve overall ROI.
If you would like to find out more about how Blix TV and OzTAM can help you create better, more effective campaigns, you can read more on our website.
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