WiFi Analytics

Markets and Markets Recognise Blix as top WiFi Analytics Provider


Written by Tony Loxton
Aug 13

According to a new market research report "Wi-Fi Analytics Market by Component, Application (Wi-Fi Presence Analytics and Wi-Fi Marketing Analytics), End Use (Smart Infrastructure, Retail, Sports and Entertainment, and Hospitality), Deployment Model, and Region - Global Forecast to 2024", published by MarketsandMarketsTM, the WiFi analytics market size is expected to grow from USD 5.3 billion in 2019 to USD 16.8 billion by 2024.

In the Markets and Markets global report, Blix was featured as the most 'dynamic differentiator' amongst names such as Cisco, Purple WiFi, Fortinet, Ruckus, Aruba, Skyfii and several others. This is in recognition to our commitment to provide industry-leading analytics for retailers.

Whilst most WiFi analytics providers are focussed on connected users (ie. those people using the WiFi network), at Blix, we recognise that most shoppers have no desire to connect to a WiFi network and as such, our focus is on 'unassociated devices' (WiFi enabled devices which are not connected to a WiFi network). 

The recent release of our CountSmart® technology only further cements Blix's position as a global leader in WiFi analytics. CountSmart® is the answer to MAC randomisation and enables Blix to continue to provide accurate retail analytics in spite of randomising MAC addresses.

On a scale of Innovators to Visionary Leaders and Emerging Companies to Dynamic Differentiators, Blix was identified as the most Dynamic Differentiator of all the global WiFi analytics providers and was at the mid-point between Emerging Companies and Visionary Leaders. This highlights our unique approach to WiFi analytics and the value we are able to provide our retail and automotive customers.

Markets and Markets is a flagship competitive intelligence and market research company. Connecting over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

For more information and to download the report, click here.

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