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Retail Analytics

How to optimise your retail floor plan using in-store analytics

Written by Tony Loxton
Jul 20

A decent retail floor plan isn’t just about making your store look pleasing to the eye—it has a huge effect on how customers interact with your products and, ultimately, spend money. There are multiple factors that go into choosing the right floor plan for your store needs and customer demographics. These deciding factors need to be influenced by data and in-store analytics to ensure that your floor layout has the desired impact on your bottom line.

Store layout impacts customer experience, and therefore profitability

In a world where customers can shop online to buy anything from clothing to electronic devices, experience is everything when it comes to brick-and-mortar stores. If you don’t deliver the experience your customers are seeking, they won’t return to your store—it’s as simple as that. As well as store layout, perceived value of the store, convenience and feeling appreciated are other factors that contribute to a satisfying shopping experience. Deliver this experience, and you’ll have satisfied customers, larger basket sizes and loyal, returning customers, all equating to a more profitable store.

Space requirements and customer expectations will influence store layout

So where do you begin planning your floor space and shelf management to ensure that customers enjoy a happy (and indulgent!) shopping experience? This will depend on how much space you have available and how your customers are required to move around the space. A straight floor plan allows you to make full use of the space, while a diagonal floor plan gives a manager easy view of customers. If you operate a high-end store, the angular floor plan creates a space that’s more pleasing on the eye, while a geometric plan gives a more quirky and trendy feel. You can also mix and match floor plan styles as required. Whichever floor plan you choose, make sure you monitor in-store analytics before and after you change layout to guarantee you’re positively impacting store performance with the new store layout.

The Blix Traffic solution arms you with information that’ll help you design the optimal store layout

Blix Traffic’s people counter gives you walk-in and customer engagement numbers to gauge the success of your store’s layout, and whether its current design needs an upgrade to achieve your store’s retail goals. Armed with the right in-store analytics data, you can better equip your store with the products and design experience your customers want and optimise staff scheduling according to when your store is busiest. Based on the insights gleaned from in-store analytics, you can improve customer experience, meaning you’ll enjoy more return customers and improve your bottom line.

Making data-driven decisions for store layout based on in-store analytics is a better than relying on guesswork or an eye for design. Blix’s in-store analytics solution allows you to make better, more informed retail layout decisions for your store. Get in touch to learn more about the Blix Traffic solution.

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