Retail Analytics

How demand-driven rosters will improve your store’s bottom line


Written by Tony Loxton
May 15

The latest generation of people counter tools make it possible to measure demand on a daily, or even hourly basis. This doesn’t just give you more insight into the behaviour of your customers, it allows you to create staff rosters that cater to the reality of your store’s demand.

In this blog, we’ll discuss some benefits of creating demand-driven rosters, and how to ensure that you're fielding the optimal amount of staff on your floors at all times.

Why demand-driven rosters make operational and financial sense

Using a demand-driven rather than a staff-driven roster helps retail stores minimise wastage in staff costs and allows retail store owners and managers to ensure they’re fielding the right number of staff on their floors at all times. Everyone who has worked in retail knows the frustration of having insufficient staff during periods of high demand, or the impact of fielding too many staff for an unpredictably slow day. Basing your staffing rosters on verifiable, real-time shopper data ensures that you’ll always have the optimal number of staff on your floor.

There are two key ways a demand-driven roster can improve your bottom line:

  1. Optimise Operating Expense Ratio (OER): Expertly matching consumer demand to labour supply ensures the optimal amount of staff are on the floor at any time. This reduces unnecessary labour costs associated with overstaffing. But it also allows a sufficiently-sized team time to provide an attentive, efficient experience to each customer with enough time to exploit opportunities to cross-sell. These savings can be strategically reinvested to further maximise your ROI — for instance, through staff training initiatives or further driving the seamless integration of technology into your business. Exploring Workforce Management Software, such as Deputy or Softworks eRostering, can be a relevant place to begin this journey.   
  2. Improve customer experience: A study by The University of Warwick found that happy employees are significantly more productive. No staff member likes to be bored:  busy staff stay motivated. Striking the right balance between supply and demand ensures you’re able to present your customers with a store that’s staffed by an active, motivated team. Afterall, the relationships that your staff build with your customers forms the cornerstone of your success as a brick & mortar retailer.

Persistent understaffing can lead to poor job performance and a high attrition rate among existing staff. This can also result in having to waste resources related to finding and inducting new employees. For this reason, it’s important to leverage available tools — such as people counting software — that help you get the balance right.

People counter software allows retail store owners to create rosters informed by real-time customer data

The latest generation of people counter tools, like Blix Traffic, goes far beyond simply counting the number of feet passing through your door on an hourly or daily basis. By using the anonymous WiFi signals from shoppers’ smartphones, Blix Traffic reports on in-depth, real-time data such as the number of shoppers versus walk-bys, how long shoppers spend in-store, the areas of your store in which they spend the most time, and the frequency with which they return to your store. Once you’ve implemented one of these next-generation people counting tools, you’ll be able to identify shopper patterns to inform smarter staff rostering around actual demand.  

For more information about Blix Traffic and how cutting-edge people counter software is creating new opportunities for efficiency in retail, download our guide to unlocking a new world of store performance.

Download our retail white paper - Go Beyond the Door

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