Foot Traffic Analytics

How Blix Traffic gives your Cisco Meraki CMX data legs

Written by Tony Loxton
Apr 18

Foot traffic has always been an invaluable measurement for retail organisations. No matter how much your marketing data tells you about your customers, there’s no replacement for being able to track their movement and engagement as they move around your store. Traditionally, door counting technology was a great method for establishing an estimate of the number of customers visiting your store, but it was easily skewed - anything from staff, to customers pushing shopping trolleys or prams could result in wildly unqualified data.

As such, foot traffic technology fell short of delivering truly valuable insights to business owners. That is, until new-generation technologies like Blix Traffic and Cisco Meraki Connected Mobile Experience (CMX) came along. In this article, we’ll look at how Blix Traffic and Cisco Meraki CMX breathe new life into your foot traffic metrics to deliver truly valuable customer data.

Blix Traffic and Cisco Meraki CMX help you unearth your most valuable metrics

The other principal shortcoming of traditional door counting technology is that it is difficult, or impossible, to get reports on the metrics that matter most to your business. These include:

  • Passing store traffic trends
  • The percentage of customers who walk past the store before entering
  • The percentage of customers who enter the store but leave within 5 mins without transacting
  • The average dwell time for customers in store and how this impacts sales
  • The percentage of customers who return to the store
  • The percentage of customers who visit multiple stores

How Blix Traffic turns customer traffic data into actionable insights

Blix Traffic collects customer WiFi data from any Cisco Meraki CMX  Access Points (APs), so you’ll need to calibrate it to generate accurate data. Once you’ve installed the Cisco meraki CMX interface, Blix links up to all the APs in store and the data calibration process can begin. Throughout this process, the client can run multiple reports across their entire retail network to demonstrate customer engagement, conversion rates, missed sales opportunities, rostering analysis, percentage of passing traffic that enters your store, visitor trends and much more. All your data is presented in a user-friendly, visual dashboard that makes it easy to know what you’re looking at, and data can be sorted or filtered in whichever way makes the most sense to you.

What sets Blix Traffic and Cisco Meraki CMX apart from other foot traffic technology?

Blix Traffic doesn’t just report on the number of shoppers entering your store—it goes far beyond that to turn your foot traffic data into invaluable business intelligence. In fact, comparing Blix to traditional door counting tools is like comparing a Bentley with a go-kart: sure, there might be some similarities, but there’s no contest between the two. Where door counting tools simply tally up the number of feet through your door, Blix Traffic uses WiFi signals emitted by your customers’ mobile phones to collect information in real-time, track and map trends in shop floor navigation, walk-bys, dwell times, and identify cross-shoppers across franchise chains.

Ultimately, Blix Traffic makes it possible to accurately measure Customer Experience, which is a crucial factor for any retail business looking to thrive in today’s marketplace: this data isn’t just valuable for marketing, but for operational decisions like staff allocation, floor layout, trading hours and location selection.

If you’d like to find out more about how Blix and Cisco Meraki CMX can introduce you to a new level of foot traffic analytics, you can learn more about Blix Traffic for retail here.

Learn more about Blix Traffic and Meraki CMX

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