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Footfall Data & Analytics

Gain customer insights with our innovative business intelligence solutions

Written by Tony Loxton
Mar 24

If you're a retailer who wants to better understand customer behaviour, or to gauge the success of your marketing campaigns, you've probably experimented with some type of customer analytics. Until recently, that has usually meant installing door counters that can only provide foot traffic numbers on a delayed basis. These frustrations are the reason why we’ve created a new retail analytics platform that can give you deeper customer insights in real time - it's called Blix.

What is Blix?

Blix is a new way to approach and implement business analytics. Using our WiFi / 3G sensor, Blix captures the anonymous signals, called "pings", that every smartphone emits when searching for a WiFi signal. Once recorded, this data is uploaded to our secure cloud server where it can be used to generate customer activity reports that can be accessed from anywhere, at any time.

Collecting real-time retail customer data with Blix

Blix is so much more than your average people counter. With a Blix 3G sensor and a cloud-based Blix account, you have access to reports that can shed light on advanced retail customer data. The Blix system can help you answer vital questions about client behaviour, including:

Which stores are the most popular?

Customer analytics from Blix will help you analyse your entire supermarket network to establish which locations are the most popular among your clients. Knowing which locations are thriving and which are struggling can help you see what’s driving foot traffic.

Are guests primarily new or returning customers?

Blix customer analytics software can differentiate between clients who have been in your stores before, and those who are visiting for the first time, helping you track loyalty or determine which promotions are having the biggest impact.

How long are customers staying?

By logging how long guests are staying in your stores, Blix sheds light on customer behaviour and tendencies, helping you plan and implement more effective marketing strategies.

Which promotions are working?

With real-time data tracking, measuring the success of marketing campaigns no longer has to be a guessing game. Effective business analytics rely on accurate and timely data, and Blix provides users with up to the second customer intelligence. Once a promotion is launched you'll immediately have the Blix data to determine if it was a success.

These are just a few of the ways that Blix can help your supermarket network collect and assess customer intelligence. For more information about how we can help you better understand your customers, register your interest today.

Learn more about Blix Traffic for retail

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