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TV Analytics

Do you know which TV ad slots are giving you the best ROI?

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Written by Tony Loxton
Feb 28

With the rise of digital channels in recent years, the effectiveness of traditional marketing has come into question for business owners and marketing professionals alike. The main reason for this is that, while it’s difficult to quantify the impact of traditional advertisements such as TV and print ads, digital advertising makes it possible to measure exactly how, when and where viewers are engaging with your content, and how many leads or conversions result from your advertising efforts.

But what if you could gain that kind of information from your traditional advertising? In this blog, we’ll take a look at how to get quantifiable marketing data from your TV advertising efforts.

First, make sure your TV advertising strategy ticks all the boxes

Your first consideration when selecting TV advertising time is to be aware of how your competitors are approaching their TV ad strategy. Of course, ensuring that your efforts are paying off, you’ll need to monitor your advertising effectiveness and adjust it as necessary. Remember, any good marketing campaign should be agile and able to change at a moment’s notice.

How do you measure the impact of your TV advertising strategy?

Marketing through digital channels, unlike traditional ones (TV, print and billboards, for example), allows marketers to gain quantifiable, real-time data about how customers are engaging with their content. For example, YouTube (to use a digital parallel to TV advertising) provides marketers with in-depth statistics about how long users viewed their ads, whether they clicked through to the YouTube channel or site after viewing, and whether or not they pressed the ‘Skip Ad’ button. Traditional TV advertising simply can’t provide this level of insight.

Blix TV provides quantifiable insights into the performance of your TV advertising campaigns

Blix TV provides a detailed analysis of your advertisement’s network and channel performance, broken down according to regions, date ranges, showing times and more. This allows marketers to quickly identify which networks, time slots or days of the week are delivering the highest response at the lowest cost, which in turn makes it possible to direct your TV advertising budget to generate the best possible outcomes and result in maximum ROI. If you’d like to find out more about the in-depth analytics that Blix TV can provide for your TV advertising, visit the Blix TV product page.

 

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