Tony founded Blix in 2013 with the goal of increasing insight and accountability for sales and marketing in the retail and automotive industries. Before Blix, Tony co-founded the first riversurfing business on the Zambezi River back in 1996, then was a white water rafting guide all over the world, owned an adventure travel company and an innovative digital agency. An avid kitesurfer, surfer and sailor, Tony is passionate about ocean conservation and life in boardshorts!
It’s still surprising how many retailers fail to understand the importance of traffic..
One percent. It doesn’t sound like much does it?
In 2017, a global luxury brand began a partnership with us at Blix. They..
Conversion KPIs can be quite daunting for your less-experienced retail staff, putting..
There are ghosts that haunt the aisles and stalk the shelves of your establishment.
It’s the end of the week at your car dealership and time to review your sales numbers...
Imagine you’re a golfer. Every week you play a round of 18, with the goal of improving..
In the retail industry, there are many retailers who incorrectly use sales data as a..
In chapter 1.1 of his book Conversion: The Last Great Retail Metric, Mark Ryski..
You log onto your favourite online store. You’re greeted by a banner ad offering a..