Foot Traffic Analytics

Aligning sales and marketing teams with Blix retail analytics

Written by Tony Loxton
Oct 6

This segregation can have real cost implications. When marketing and sales strategies aren’t aligned, revenue inevitably suffers and finger pointing follows. So how can CMOs make sure their sales and marketing teams are on the same page? One regularly cited strategy is to nurture a culture of collaboration between business units, by providing them with a common set of tools and performance metrics.

If sales teams can see the number of visitors being driven into stores by a successful marketing campaign, they will be better able to measure the sales performance in store. And if the marketing teams understand that in-store conversions are high, they will see the potential of larger marketing spends.

Measuring marketing ROI and sales performance

Blix retail analytics can provide these shared metrics and collaboration tools:

  • Blix helps build a culture of accountability
    From website visits and other shopper engagement metrics, through to store foot traffic and conversions, sales and marketing activity are linked in the sales funnel. Each group can see in real time how and where they contribute to the whole picture. Rather than competing for recognition, teams begin to understand and respect that they are each key to the company success.

  • Blix ends the blame game when sales are down
    Data doesn’t take sides. With Blix-enabled visibility into the sales funnel, teams are held to account for their successes and failures. This visibility tends to improve individual and team performance, while company discussion shifts from what (or who) caused is responsible for low sales, to finding solutions.


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