Blix Blog - Traffic, TV and Data Intelligence Analytics Blog

How to prevent inventory theft in your stores

Australian retailers lose approximately 2.5% of revenue due to inventory theft every..

By Tony Loxton
May 31, 2017 2:03:00 PM

The customer experience metrics you should pay attention to

If you’ve read any of our past posts, you’ll know that we talk about customer..

By Tony Loxton
May 25, 2017 12:30:00 PM

Using data-driven decision making to get marketing buy in from the C-suite

Businesses today have an unprecedented array of data that they can use to their..

By Matt Hodgson
May 19, 2017 12:15:00 PM

Using foot traffic software to track new vs. repeat customers

Is your retail store capitalising on valuable foot traffic analytics to improve..

By Matt Hodgson
May 15, 2017 10:12:00 AM

5 ways to enhance customer loyalty right now

Customer retention and customer loyalty go hand in hand. And as you’ve heard time and..

By Matt Hodgson
May 10, 2017 11:15:00 AM

Sales optimisation: How many customers should your staff be servicing per hour?

Despite the fact that staff scheduling is a key component of retail sales..

By Tony Loxton
May 4, 2017 1:24:00 PM

Blix launches a full service WiFi hotspot – "Blix WiFi"

We’re thrilled to announce the launch of our new WiFi hotspot. Blix’s WiFi hotspot..

By Matt Hodgson
May 1, 2017 12:03:00 PM

A breakdown of employee performance review etiquette – with Tony Loxton

Employee reviews aren’t something that anybody looks forward to. For employees, it’s..

By Tony Loxton
Apr 27, 2017 1:07:00 PM

What sets Blix WiFi services apart from other free WiFi service providers?

If you’re in the retail game, you know that customer experience trumps everything..

By Tony Loxton
Apr 24, 2017 3:31:00 PM

Uncover your store’s revenue generation per square meter with the Blix Retail Conversion Calculator

Quantifying Return on Investment (ROI) is a core business practice for organisations..

By Tony Loxton
Apr 20, 2017 10:41:00 AM

How Blix Traffic gives your Cisco Meraki CMX data legs

Foot traffic has always been an invaluable measurement for retail organisations. No..

By Matt Hodgson
Apr 18, 2017 1:06:00 PM

New OzTAM data integration feature with Blix Tv

Media performance analytics are crucial to successful advertising campaigns. They..

By Tony Loxton
Apr 14, 2017 12:45:00 PM

What is TV advertising CPA and do you know how to lower it?

If you’re involved in the world of marketing, you’ve probably realised the benefits of..

By Brett Stephenson
Apr 12, 2017 1:06:00 PM

Do you know what your in-store conversion rate is?

Your in-store conversion rate is a crucial metric that gives you insight into all..

By Tony Loxton
Apr 10, 2017 10:15:00 AM

How foot traffic analytics can tell you if your retail marketing is working

The principle behind foot traffic analytics is simple. The people that pass through..

By Matt Hodgson
Apr 3, 2017 3:13:00 PM

Foot traffic metrics: What is your store's skeleton staff really costing you?

Lower costs, increase sales – it’s (part of) the winning recipe for a successful..

By Tony Loxton
Mar 31, 2017 1:46:00 PM

Blix CEO, Tony Loxton, discusses the cost of retail staffing and leases

Retail profit margins are (typically), extremely narrow. In Australia specifically,..

By Tony Loxton
Mar 29, 2017 1:10:00 PM

The POLC method: Tips for retail business management performance

Managing the performance of a retail business has traditionally relied on estimation...

By Matt Hodgson
Feb 17, 2017 12:30:00 PM

Blix partners with OzTAM to improve media performance analytics

Media analytics gives advertisers power to measure and enhance the effectiveness of..

By Tony Loxton
Feb 15, 2017 4:12:44 PM

Blix releases retail engagement tool to optimise customer experience

Focusing on customer experience to deliver a competitive advantage is essential for..

By Matt Hodgson
Feb 15, 2017 4:12:22 PM

Blix launches Retail Conversion Calculator

Calculating your retail conversions – and the associated metrics – can be difficult...

By Matt Hodgson
Feb 2, 2017 10:25:00 AM

The most important metrics to measure your TV campaign performance – by Tony Loxton

TV may be the most effective means of marketing your brand, but it comes with a hefty..

By Tony Loxton
Jan 31, 2017 1:16:00 PM

Why aligning marketing and sales is crucial

The mutual dislike that exists between sales and marketing teams is infamous. Whether..

By Matt Hodgson
Jan 27, 2017 1:27:00 PM

How market segmentation has changed – and how you can keep up

As with all aspects of modern life, market segmentation has evolved in line with..

By Tony Loxton
Jan 24, 2017 11:11:00 AM

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