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Blix Traffic

Banking footfall analytics

Customer experience and foot traffic measurement for bank branches

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Banking Footfall

Blix Traffic collects anonymous smartphone data from customers to measure customer experience, dwell times and loyalty for retail banking networks.

Demand Driven Staffing

Measuring customer foot traffic and dwell times enables banks to ensure the right number of staff are rostered at all times to service the right types of customers. 

The Blix Traffic Roster report for makes it easy for a branch manager to optimise their staff roster, as well as for head office to quickly identify stores that require attention.

Bank branch staff optimisation
Measure marketing ROI for banking

Marketing ROI

Measure the performance of marketing campaigns on the buyer's journey for your banking customers.

The Blix Traffic Marketing report provides an overview of all media and marketing activities and how they relate to website traffic, in-branch foot traffic, conversion rates and sales.

Analyse Branch Locations

Understand the walk by traffic beyond the front door of branches and walk by conversion rates.

The Blix Traffic Real Estate report quickly identifies which branches are converting the most passing traffic into store customers, which require visual merchandising attention and those locations which are simply not busy.

Branch network analytics
Banking customer experience analytics

Improve Customer Experience

Monitor key customer experience metrics such as dwell times, bounce rates, loyalty and customer movement.

The Blix CX Engagement report identifies the branches with customer experience, staff training and staffing issues at a glance - across an entire banking network.

Trusted by leading brands

Jeep Nissan Pandora Chanel Mirvac

How it works

Blix Traffic retail analytics combines anonymous customer smartphone data with point of sale, staff rosters, marketing and other data to enable data-driven decision making for retailers.

Some of the benefits of Blix Traffic include:

  • Quick and easy setup 
  • Uses your existing WiFi network on Blix's Plug and Play system
  • Integrates staffing, POS and marketing data
  • Cloud-based service with full remote support
  • Your own dedicated account manager
How it works

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Improve bank branch performance with Blix Traffic footfall analytics