Blix Traffic collects anonymous smartphone data from customers to measure customer experience, dwell times and loyalty for retail banking networks.
Measuring customer foot traffic and dwell times enables banks to ensure the right number of staff are rostered at all times to service the right types of customers.
The Blix Traffic Roster report for makes it easy for a branch manager to optimise their staff roster, as well as for head office to quickly identify stores that require attention.
Measure the performance of marketing campaigns on the buyer's journey for your banking customers.
The Blix Traffic Marketing report provides an overview of all media and marketing activities and how they relate to website traffic, in-branch foot traffic, conversion rates and sales.
Understand the walk by traffic beyond the front door of branches and walk by conversion rates.
The Blix Traffic Real Estate report quickly identifies which branches are converting the most passing traffic into store customers, which require visual merchandising attention and those locations which are simply not busy.
Monitor key customer experience metrics such as dwell times, bounce rates, loyalty and customer movement.
The Blix CX Engagement report identifies the branches with customer experience, staff training and staffing issues at a glance - across an entire banking network.
Blix Traffic retail analytics combines anonymous customer smartphone data with
Some of the benefits of Blix Traffic include: