We believe

Measuring customer experience delivers insight, improves accountability and drives profit.

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Our story

Leading the way in retail conversion optimisation


Blix was founded in 2013 and has since become a global leader in customer experience analytics. We know that the last thing the world needs is yet another dashboard. Rather, companies need accurate insights that enable agile decision making and have a measurable impact on profit. As such, we have a clear goal: to be the world leader in sales conversion optimisation for bricks and mortar retailers.

Our Blix Traffic product is the new benchmark for customer experience and location analytics. By combining Blix Traffic's footfall data with our Client's sales, staffing, marketing and media data, the Blix Business Consulting team delivers increased sales conversion rates and revenue to our Clients. 

We work with global brands in retail and automotive from our head office in Melbourne, Australia.

Tony Loxton

Managing Director

 

Tony founded Blix in 2013 with the goal of increasing insight and accountability for sales and marketing in the retail and automotive industries. Before Blix, Tony co-founded the first riversurfing business on the Zambezi River back in 1996, then was a white water rafting guide all over the world, owned an adventure travel company and an innovative digital agency. An avid kitesurfer, surfer and sailor, Tony is passionate about ocean conservation and life in boardshorts!

 

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The rest of the team

Meet the team delivering outstanding results
Kimberley Aitken

Kimberley Aitken

COO

With a legal and commercial background Kimberley has significant IT industry experience with a focus on ensuring organisations are set up to provide tangible benefits and business value to customers.

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Brett Stephenson

Brett Stephenson

Director of Business Consulting

As Blix's Director of Business Consulting, Brett brings to the table a customer-centric focus to all activities and is keen to build strong relationships that ensures Blix operates as a partner and delivers sales conversion optimisation throughout your location network.

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Marilyn Griffiths

Marilyn Griffiths

Financial Controller

Holding a CPA qualification, Marilyn, Blix's Financial Controller, has led the company from its inception through to its market expansion and global growth in both the day to day financial operations and general corporate strategy.

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Peter Cooper

Peter Cooper

Channel Partner Manager

Pete, Blix's Channel Partner Manager, is pivotal in working with our global network of partners and resellers to support them, and their customers and deliver exceptional results for businesses around the world.

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Kylie Gresham

Kylie Gresham

Business Consulting Executive

With an extensive sales and client management background predominantly within the events and software industries, Kylie understands the importance of delivering precision solutions. Kylie is committed to empowering her clients with actionable, data-driven recommendations to drive positive financial and customer-centric outcomes.

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Eric Huang

Eric Huang

Development Team Lead

Peter Pang

Peter Pang

Engineer

Kris Bastiani

Kris Bastiani

Developer

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