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Our mission

To be the world's best ROI-driven retail analytics company.

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Our story

Leading the way in retail analytics


Blix was founded in 2013 and has since become a global leader in retail analytics that drives real bottom-line results for clients. We know that the last thing the world needs is yet another dashboard. Rather, companies need accurate insights that enable agile decision making and have a measurable impact on profit. As such, we have a clear goal: to be the world’s best ROI-driven retail analytics company.

Our Blix Traffic product is the new benchmark for retail analytics that measures customer experience and movement in retail stores. We combine our data with that of the client to ensure the insights we provide are tangible for every level of an organisation—from a store salesperson to the CEO in head office. Our reporting is tailored to business, so clients can make decisions quickly and with maximum impact on their bottom line.

We work with global brands in the retail, automotive, transportation, property, tourism and hospitality industries from our head office in Melbourne, Australia.

Tony Loxton

Managing Director

 

Tony founded Blix in 2013 with the goal of increasing insight and accountability for sales and marketing in the retail and automotive industries. Before Blix, Tony co-founded the first riversurfing business on the Zambezi River back in 1996, then was a white water rafting guide all over the world, owned an adventure travel company and an innovative digital agency. An avid kitesurfer, surfer and sailor, Tony is passionate about ocean conservation and life in boardshorts!

 

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The rest of the team

Meet the team delivering outstanding results
Kimberley Aitken

Kimberley Aitken

COO

With a legal and commercial background Kimberley has significant IT industry experience with a focus on ensuring organisations are set up to provide tangible benefits and business value to customers.

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Brett Stephenson

Brett Stephenson

Director of Business Consulting

As Blix's Director of Business Consulting, Brett brings to the table a customer-centric focus to all activities and is keen to build strong relationships that ensures Blix operates as a partner in achieving your business's long term growth and success.

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Marilyn Griffiths

Marilyn Griffiths

Financial Controller

Holding a CPA qualification, Marilyn, Blix's Financial Controller, has led the company from its inception through to its market expansion and global growth in both the day to day financial operations and general corporate strategy.

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Peter Cooper

Peter Cooper

Channel Partner Manager

Pete, Blix's Channel Partner Manager, is pivotal in working with our global network of partners and resellers to support them, and their customers and deliver exceptional results for businesses around the world.

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Clement Jaillard

Clement Jaillard

Business Solutions Consultant

Clem is one of Blix's business solutions consultants with a speciality interest in and focus on the luxury retail sector, and having worked at multiple levels within retail he understands how Blix insights can assist in rising to the many challenges retailers currently face within the market.

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Laura Robins

Laura Robins

Office & Event Manager

Eric Huang

Eric Huang

Development Team Lead

Peter Pang

Peter Pang

Engineer

Owen Geach

Owen Geach

Head of Design

Kris Bastiani

Kris Bastiani

Developer

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