ROI-focused metrics and reports give you unprecedented insight into customer behaviour, sales and marketing effectiveness and store operations.
See how busy or quiet a location is based on passing traffic.
Measure how window displays convert passing traffic.
Analyse the impact of visual merchandising changes.
Identify shopper patterns across your network.
Identify the marketing campaigns that are driving the most value.
See how your customers interact with all your touchpoints.
Measure customer experience and engagement in real-time.
Measure customer loyalty across your entire business.
Set in-store KPI’s and track performance in real-time.
Run demand-driven rosters, not sales driven rosters.
Know where staff training is required and measure the impact.
Staff to Customer Ratio
Track the ideal staff to customer ratio for highest sales revenue.
See how you are performing against your competitors.
Identify sales that are lost to other stores or competitors.
Identify where your business is missing sales opportunities.
Implement data-driven KPI’s to increase sales and basket size.
Blix Traffic is a plug 'n' play solution which integrates with your existing systems to drive value throughout your organisation.
Blix Traffic uses Wifi networks to detect anonymous signals from smartphones, which are used to measure footfall and customer experience. Customers do not need to opt-in or download an app.
Blix Traffic integrates with traditional door counters, point of sale systems, time in attendance software, CRM, marketing and media platforms and more.
Access real-time footfall data integrated with your business data across all your retail stores, 24/7.
Reports and insight
View online reports on marketing, customer experience, real estate, staffing, sales and more.
Work with the Blix Team to identify and solve problems to improve your bottom line performance.
Measure and evaluate the changes
Continuous cycle of measurement and improvement to increase ROI
Managing Director, Pandora
"Implementing Blix data KPI’s has resulted in better visibility of consumer engagement and accountability. This has also helped improve customer satisfaction."
Managing Director, Freedom Furniture
"Blix Traffic has provided us with an independent measurement of store traffic and visitor flow, allowing us a greater amount of information on customer experience than we have had before."
Executive Director of Marketing & Communications, Tourism NT
"Blix has provided exceptional service and guidance when using the Blix Traffic platform. The reporting and insights from the system has helped us understand visitor flow at a deeper level."
"Blix Traffic has given us new information about our customers and how they interact with our sales and display villages. This data supports the growth of our business and assists in our marketing programs."
Fiat Chrysler Automobiles
"Blix Traffic has provided the FCA team powerful insights into marketing. Blix TV and increased the effectiveness of our TV advertising by 30% and the impact on sales was outstanding."
Group Account Director, Frontier Group
"Blix has provided our client with an independent measurement of traffic and sales conversions. This coupled with the live media attribution has made their investments more accountable."
Acquisitions Manager, Save the Children Australia
"Blix TV is easy to use and has helped us optimise our media buying. We know exactly which channels and what time of the day deliver the highest response rates and lowest cost per acquisition."
Country Manager, Progressive Insurance
"Blix provided Progressive with an important tool to help identify pockets of TV media leakage. Once we addressed the ineffective pockets, it provided a 20%+ improvement in our media efficiency."
CEO, Nunn Media
"Blix TV has delivered unprecedented insights for our media team. Understanding which networks are delivering the best response, which are the better performing creatives, day parts etc."
Blix Traffic can use your existing Wifi hardware, or we can provide a plug 'n' play sensor. Either way, setup is quick and easy.
Our installers will be in and out of your store in under 30 minutes, with no interruption to trading. All we require is a power point!
Connect your hardware to the Blix API to get up and running in minutes. We don’t need to set foot in your store.
Your IT department can rest easy - they are not required.
Once hardware is installed or the API connected Blix will remotely manage everything, right here from our Melbourne head office.